Lifestyle

qui bouscule les codes traditionnels du marché des vélos de par son design et son caractère Nostalgiques (personnes âgées on va jouer sur l’émotion et les souvenirs d’enfances) Hypster (personnes qui souhaitent sortir du lot et affirmer leurs lifestyle) C’est plus qu’un simple vélo, il s’agit d’une pièce de collection Prix promotionnel lors de son lancement : 80€ puis 130€ Politique de distribution : grandes surfaces et magasins spécialisés (BBike Factory) Politique de communication : Le

pleasure but I know it’s for my good so I force me. For example, I study a lot of subjects which I find annoying now but I suppose that it will allow me to have a great and interesting job later. All this work and efforts are a way to have a better lifestyle, I think it’s a good reason to do this kind of things. Similarly, my father leaves very early every morning, around 6, to go to work. I think it’s a difficult personal choice but it allows him to not undergo the crowd in public transport. At

culture. Many surf-related brand names originated as cottage industry, supplying local surfers with boardshorts, ugg boots, wetsuits, surfboards or leashes, as well as other hardware. The International Surfing Day which celebrates the sport and lifestyle and the world surfing championship series which has become an extremely popular and lucrative activity, both for its participants and its sponsors.

everybody, I am Fahd; Trainee in the GUESS company. GUESS, for those who do not know, is one of the most widely recognized brands in the world. Known for quality, trendsetting style, and marketing creativity, the Company designs and markets a leading lifestyle collection of casual apparel and accessories for women, men, children, and babies. Today, I will present you the last Guess watche so trend. Product: Series: Trend men’ Steel/Strap Style: Casual “That is to say for the young men

millions of dollars in a scheme involving purchasing Catholic Church properties in the U.S. for redevelopment. Court papers state that Hathaway was an unwitting beneficiary of the stolen money, which had in large part paid for Follieri's opulent lifestyle of jet-setting, shopping sprees, and fine dining. It was reported that the FBI had confiscated Hathaway's private journals from Follieri's New York City apartment as part of their ongoing investigation into Follieri's activities; however, Hathaway

commercialiser des cafés à la fois durables et d’exception. Cette publicité, de par son côté éthiquement responsable, illustre bien la tendance SOS. Les petites récompenses/ gâteries Nous avons trouvé une publicité pour le magazine Grande, un magazine lifestyle spécialement dédié aux voyages. Comme slogan accrocheur on retrouve : « Voyager, c’est la vie ! » et « Envie de découvrir le monde ? ». Cette publicité illustre la tendance de consommation aux petites récompenses et gâteries. En effet, on cible

to it strongly. To be rich, is to not have money problems anymore and for money to be able to offer the rich person and the people around him immeasurable small pleasures. Rich people are privileged, admired, reach a certain fame and live a high lifestyle. It is absolutely human to want to have a peaceful and pleasant life. Money determines an important part of our life, that's why some people would be ready to do anything to get rich: the best and the worst (through legal or even illegal means)

nouveaux entrants = forte rivalité) Pouvoir d’achat : FAIBLE (par rapport a avant) en France en raison de nombreuses taxes et impôts Consommateur aime changer de marque et n’est fidele qu’a un designer Choix du vêtement dépend du statut social (lifestyle), permet au vendeur d’influencer la mode a travers la publicité d’ou la présence d’égérie. Principaux leaders (KIABI EUROPE, ETAM, HNM, VETIR, HALLES, Conjoncture éco du marché en 2010 : Augmentation chômage et baisse du pouvoir d’achat Marché

1 American on 6 lives in a gated community. (22 millions) -> A widenning trend 1) Advantages This trend tend to become worldwide spread due to the increasing gap between the haves and the have-nots. There's many advantages : - A safer lifestyle (Everybody coming into the community is monitorised, everybody knows everybody) - Safe property ( No burglars can trespass) - Good investment (No problem to sell back your house, there's more purchaser than house available) - Urban regeneration

Toy’s quality * The increase of HM’s sales is less and less significant and in 2008 there is a decrease by 4%. Opportunities: * A depressed economic situation, declining spending power. People go to low-prices restaurants * New lifestyles (nomadism, nesting) * Fancy of simple and every day pleasures * Philanthropic aspects * The return of the association between eating and pleasure Threats: * Politics encourage balanced diet which is at the contrary of the fast-food