Luxury good

buying luxury product this is influencing Chinese people's personal and financial situation. Résumé: The text describes the new situation in China, particularly in first and second tier cities. In fact the young middle class people want to spend money on luxury goods although they don't have the money consequently they buy on credit. For example ine the text, there is a passage who point out that the Chinese can spend more than one month wages. It is said that if a person doesn't buy luxury products

development. This middle class called “Indie” represents 8 millions of consumers who are financially independent, graduated and they are very keen on European products above all if these good are linked to the luxury and fashion. We can take the example, of the recent Fashion Week in Bangalore where the most luxury brands had exhibited their creations. II Strategic Analysis A)

represents 167 million of liters. Most of the imported wine is bottled wine. However, import for this kind of product has decreased up to 30% from 2005 to 2007, while imported bulk wine has more than doubled. Concerning sparkling wine, it is considered as good quality wine. In fact, we can see that its total share in value is 33.8%, which is fifteen times more than its share in volume (2.3%). |Imported wine evolution[1]

became quickly established: within 5 years, 80% of sales were destined for 3rd world countries.  When demand was present in the marketplace for a more stylish product, Range Rover was introduced to capture the segment of the market desirous for this luxury SUV.  By the mid 1980s, Rover had established a strong consumer following. The Rover group was hit hard in mid 1980s by what was deemed “The Japanese Invasion”.  The Japanese had identified an opportunity in the emerging 4X4 leisure sector of two

exotic holidays - Cosmetic sugery - Designer clothes - Domestic help - Chauffer - Expensive Jexellery (bijoux tres cher) - top of range car (voiture haut de gamme)- influental friends - leisure activités - Luxury homes The best indicators of an individual's level of sources it's when he have domestic hel, chauffer, expensive jowelly, and top of range car only. Exercice : Coke " Has got it wrong " Work on words : Boisson non alccolisé : Soft Drink

seems more appropriate. In the luxury sector, the strong recurrence of questions regarding the definition of luxury and its boundaries as well as the ongoing debates about its «democratization» indicates that the issues previously described are being accompanied by a genuine questioning about the identity of luxury itself. By increasing the opportunities for clients to access luxury, is brand stretching still a relevant strategy? If so, under what conditions? Can a luxury brand that extends its offer

researchers like brand theory. Although scholars also use the word “brand” to refer to the likes of Coca-Cola and McDonald’s, there is a vast gulf between these brands and the luxury brands we e xplored i n t he p revious b ook. I n researchers’ brand m anagement theories, one r arely fi nds m ention of representative luxury brands like Louis Vuitton or Dior, or of LVMH. Based on this awareness, we carefully scrutinized the ecology of the unique LVMH firm, considering the nature of the brand as

questions about the sustainability of an expensive niche strategy, expressed in the corporate motto: ‘Bang & Olufsen: for those who discuss design and quality before price’. However, B&O managers doubted that imitating Japanese competitors would have been good for the company, if possible at all. Furthermore, they felt that conformity to external expectations would have meant the loss of B&O unique design philosophy. Nevertheless, in order to address external changes and expectations, they felt the need

staff and policy and move on to a new place. The last one is sell the club at the best price. Analysis The success of Marquee is the result of a well thought out marketing strategy as well as a dedicated service to customers which is coming from luxury hotels. Indeed, the owners decided to target a very small target which is celebrities, fashionable and trendy people and also people very close from this environnement who have a pretty high stantard of living. In order to satisfy this kind of people's

part of it, you can’t possibly know what a | |have the best team and recruits in consequence. The company knows to|good coffee tastes like. Therefore some people don’t feel like they | |adapt to different countries, their customs, legislations, cultures,|relate to the Nespresso world at all. | |etc. The brand logo hasn’t much changed since 1867: good |Since the prices are so high, and the competition is growing, | |recognition.