Luxury good

Summerfield Suites brand. ------------------------------------------------- Today, Hyatt has more than 413 facilities on the Hyatt brand and stands out with market success of the luxury hotel offering exceptional service and equipment upscale. Markets and customers Target | Characteristics, expectations | * Luxury customers | * Attentive staff * Intimacy and personalized service * Pay close attention to detail | * Business customers | * Relaxing * Simple but quality

Dear mum and dad, First, don’t worry everything is ok I had a good travel, except the 2 hours queue at arrival,and then I’ve taken a taxi who has driven me to my new home. I’m sorry i haven’t write to you before but I was really busy to install myself in my new life. I’ve just finish tidy my room and actually everything is perfect, the flat is nit far from the center of new York only 5 minutes by the tube so I can travel around the city really fast and cheaper than in London it’s only 20 box a

3. What is the SWOT analysis for Puma? S- sponsoring world’s famous soccer -> one of the best suppliers of soccer shoes- several headquarters with regional hubs- dynamic position to capture regional differences- strong IT-infrastructure- luxury footwear- lots of events | W- Puma had a bad image; people were ashamed to wear Puma. - Puma had had still a low-value image- several headquarters and not only one decision center- not enough sport category | O- skateboard is a niche with attractive

workforce in Asia than its competitors, making more benefits upon its wage costs. According to the forecasts for 2012, VW seems to be taking the first place with 19.1%. Besides, they have bought Porsche in order to increase their market share on the “luxury market”. ii. Financial resources During the terrible year 2008, many manufacturers have struggled with turnovers lowered even negative. In addition, GM has benefited from $ 50 billion of state aid to save its company!

GODIVA The company has been created in Brussels in 1926. Since its creation, Godiva has become one of the most famous brands of chocolates trough the world. Its popularity is due to its passion for innovation and luxury. Godiva was the first to create the concept of premium chocolates by combination of fabulous products, stimulant advertisements, sophisticated packaging and selective distribution. The company is the leader in premium confectionery. From New York to Paris to Tokyo, it’s

with an island of such small size, and have thus severely controlled the expansion of the tourist sector here. Saint Barth has thus remained an intimate little place, offering the visitor a casual environment wrapped in genuine natural elegance. Luxury hotels with reasonable sizes . Locals go to all measures to satisfy their clients. Hotels on Saint Barth are all smaller structures with a maximum of fifteen rooms, ensuring calmness, relaxation and discretion to their high class clientele. Villa

Market 2. Communications 3. Consumers 4. Competition The evolved consumer Cocooning / Free fun/ Smart shopping/ breaks on buying/ Diy/Selfishly green/ Alternative economy/ Anxious/ Losing luxury Conclusions : Strategy Walkers: Do us a Flavour campaign Coruba : Sponsoring the good bastard Action Plan : Activation Broadcast & Impact Awareness Familiarity Opinion Consideration Social & Experiential Effects Product experience Brand experience Memories…. *

“Louvre”, the “Musée d’Orsay”, the Latin Quarter, “Champs Elysées”, the “Moulin Rouge”, “Versailles”. Furthermore, we can include famous people and characters like: Asterix and Obelix, Napoleon, Marie Curie, the Musketeers. Not forgetting the famous luxury brands: Dior, Chanel, Lancôme… France to another country is also: wine, exquisite cuisine, cheese and champagne. This land has the reputation of being “blessed by the Gods” by the beauty of cities and villages, crafts, painters… France is so rich

History Marketing mix : the 4Ps Products Price Place Promotion SWOT analysis Strengths Weaknesses Opportunities Threats Recommandations for the future Products Price Place Promotion References Introduction Kenzo is a luxury brand created by a Japanese man, Kenzo Takada. It is famous worldwide and it has a large range of products, from ready to wear to home decoration. The Kenzo style is made by mixing East and West and using a lot of flowers and colors. History

billionaire. This man had a love affair with a young girl, Daisy, five years ago. He decided to invite this girl to show her all his fortune and so he hopes he could win back her heart again. Let’s make the hypothesis that this girl, impressing by all this luxury, finally fall in love. With this point of view, we could say that love is buying with money. But does she fall in love with Gatsby or rather with his fortune? This question expose the limits of this vision of love. Then, considering the popular expression