Reason

place but unfortunately, today, the world is totally different. Some problems are political, others environmental, but in this case it’s going to be about social education problems. In others words, young people today totally lack respect for several reasons. Lack respect was not so common in the past. Today, in 2010, it is everywhere. According to many governmental studies, lack respect is more common for young people and less for the mature. For several years, the education of young people is the biggest

one thing : une raison, c'est que ..., entre autres raisons - for one thing ... , for another ... : d'un côté ... , de l'autre ... - for that matter : pour ce qui est de cela, d'ailleurs - for this purpose : à cet effet, dans ce but - for this reason : pour cette raison - Further, ... (aussi entre virgules) : En outre; D'ailleurs, Du reste - furthermore : de plus, en outre - hence : d'où, de là, partant - however : cependant, toutefois, pourtant, du reste - i.e./ie (du latin id est) : c.-à-d

concrète par une situation => Idée à faire passer  Attractif  Facilement compréhensible  Crédible  Définition de la promesse produit ( qualités) et des bénéfices consommateurs par rapport aux motivations identifiés  Preuve ( Reason Why) : crédibilise la promesse ( qualités intrinsèques produit, témoignages, utilisation produit)  Message & Eléments Clés à rappeler  Ton / Ambiance => personnalité créative  Contraintes  Cohérence  Permettre la catégorisation

liés aux sentiments Auto expression : achat permet d’exprimer sa personnalité Relatifs qui peuvent être modifiés par la com Absolus qui entrainent un refus de l’achat La copy stratégie Fait Principal Preuve Ton Promesse • Justification ou « reason why » de l’avantage produit mis en avant • Cadre entourant la promesse : • Comment le créatif va motiver sa cible vers l’objectif • Ce qui doit rester dans la tête = positionnement voulu humour/émotion/ persuasion/ simplicité/décalage + CONTRAINTES

articles from the Guardian and the Observer, the Washington post and Le Monde. Eventually it was published on January 10th 2002 Summary: This article describes a Dalit’s man’s life. The journalist reports on the Caste System in India. For this reason, we can say that the article is based on a testimony. Actually, the burning issue is social division and discrimination in India. We are given information about their social status. They are (Dalits) not considered as part of human society. Morover

goal was to encourage reform in Islamic countries while resisting Western hegemony. He concluded that the tension between prophetic religion and critical thought could help Islamic civilization to flourish. Keywords: Islam; imperialism; civilization; reason; progress; Guizot; Afghānī number of scholars have shown that the concepts of civilization and progress played a crucial role in legitimizing and justifying imperialism in the nineteenth century.1 This research has illuminated the relationship

provided this opportunity in its wake (sillage) most Americans no longer coincided their power as a means to isolate themselves from the problems of other nations. They coincided it as a right to become involved in trying to resolve those problems. The reasons for the dominants of US at the outcome of WWII were numerous. First they were economic for 10 years before the war the country had remained stock in a deep economic depression. But the war and the massive public spending (deffence publique massive)

situation has changed. Indeed African countries are attracting more and more foreign investors. Africa is becoming therefore a new economic target. We will see at first the reasons why foreign investors are now more confident in the potential of African countries? Africa natural resources is certainly the main reason, as the continent is abound in oil, and metals but there are others factors to explain this new interest: The Africa economy is in on the whole healthier; new economic policies

and economic environment. This anchoring is a major factor of influence, when the globalized economy lives at the hour American time. To begin by the start, we can say that knowing common law is interesting in an historic context because in many reasons English law inspired us in our right by the past. For example, the separation between the legislative power and the executive power. Moreover, their rights for human being are integrated to English law very early and France took example to them. We

needs an advised management team. Besides, it’s really difficult to manipulate consumers’ behavior since the shelving strategies are absent. That’s why these companies tend to open brick-and-mortar stores, to capture impulse spending. For many reasons online grocery shopping doesn’t seem to be a good system, companies struggle to survive and often need to relate to real stores. 2. The internet as much as the brick-and-mortar businesses have both advantages and drawbacks. Online shopping has