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entirely dedicate to the babies. The last innovation of Nivea is the creation of “Nivea vital” for a mature market, from 50 years. The market of senior’s cosmetic considerably increased these last 10 years, because of the need of staying young at every price. Natural forces: The good brand image of Nivea can be tarnished by the fact that several pressures groups accuse Nivea of doing test on animals. The brand maintains that the group do not use animal to test finished product, as the law forbid

n/d | 15,53%2.553,3M$/16.439,6M$ | 15,43%2.436,6M$/15.781,1M$ | Bénéfice par action (BPA)(Earnings per share-EPS) * Bénéfice net – Dividendes sur actions priv. Nombre moyen pondéré d’actions ord. en circ. | n/d | 1,64$/Action302,9M$-0$184236 | 1,31$/Action253,9M$-0$193596 | PERFORMANCE | INDUSTRIE 2009 | 2010 | 2009 | Bénéfices par action dilué (BPA dilué)(Diluted earnings per share) * Bénéfice net – Dividendes sur actions priv.Nombre moyen d’actions ord. en circ. + les éléments à effets

produits en compétition (c) dans l’esprit des consommateurs que vous avez ciblés 9 Marketing Mix (4 P’s) Produit attributs, fonctionnalités, marque, packaging, service, garantie Prix prix public, rabais, prix facture, délais de paiement, “pocket price” Promotion publicité, représentant de commerce, soldes, placement de produit, relation publiques Place magasins, circuits, transport et chaîne logistique Develop the Marketing Mix to Achieve Strategic Objective 10 Marketing Mix (4 P’s) Ce

Bud light, the two of the three best selling beer in the world, while Interbrew was on the European market. In 2004, Interbrew had already merged with Andbev, a Brazilian brewery. The company is nowadays n°1 in beer market with 14% of the market share, this represent around 246, 5 millions hectolitre of beer sold. The company is present by it different beers on 20 main markets where the company is market leader or n°2. AB-Inbev is the biggest brewer in the world nowadays. AB-Inbev in the world has

spent an average budget of 93 euros for their purchases in lingerie 2009, against 102 in 2008. Adjustments have also been observed within product families, with trade-offs in the ranges and distribution channels: on the one hand, the low-end and price products or private label basics, the other the top range, with an offer valued and happy in the dimension the purchasing and consumption. The consequence of this hourglass effect was a progressive disaffection in the middle range, consumers preferring

FIN165 Financial Markets ESSEC Business School 2 / 19 Simple questions (2/2) 1.3 What is the di¤erence between entering into a long forward contract when the forward prices is $50 and taking a long position in a call option with a strike price of $50? 1.4 Explain carefully the di¤erence between writing a call option and buying a put option Andrea Roncoroni (Finance Dept) FIN165 Financial Markets ESSEC Business School 3 / 19 Forward P&L 1.5 A trader enters into a short

After China’s entrance in the WTO, the import tariff was reduced gradually. and it is thought that import wine would flood in China's market. Most people believe that domestic wine company would face high pressure by the import wine with lower price. However, it was not true, only the variety of import wine was increased in the China’s wine market.  This dynamic environment coupled with the increase in the population’s wealth and education should benefit the wine sector. Moreover the recession

the 4 Ps ( Product, Price , Place and Promotion) , analyse Nestle’s new strategy for its premium chocolate brand Maison Cailler Today the consumers want to be individually handled and not as a mass market. Nestle known for mass market chocolates like KitKat bar need to get a bigger piece of the chocolate market and specially for the Chocolate Premium Market. In fact Nestle is not very popular and don’t have a strong reputation for the Premium Market. To increase his market share Nestle adopted a

affordability of mobile services and boost penetration. Mobile penetration vs. average tax burden per connection in sub-Saharan Africa (2007) 100% 90% 80% 70% Mobile penetartion rate in 2007 (%) 60% 50% 40% 30% 20% 10% 0% 10% 12% 14% 16% 18% 20% 22% Tax share of total average mobile services cost in 2007 (%) Source: Wireless Intelligence, Frontier analysis South Africa Gabon Kenya Zambia Tanzania Uganda Madagascar 24% 26% 28% 30% Figure 1 Figure 2 below illustrates the impact of removing all non-VAT

American dynamism disappeared under the German pressure while competitors maintained their launch of new vehicles. Chrysler & Daimler reacted with few innovative products when automotive sector continue to well behave. 3) Was the valuation and price of M&A right? Stock swap exchange ratio In a stock swap merger, the exchange ratio must be determined. It can be determined thanks to the firms' book values, market values, sales, earnings, goodwill etc. Because of the complexity of financial