Stronger

individually handled and not as a mass market. Nestle known for mass market chocolates like KitKat bar need to get a bigger piece of the chocolate market and specially for the Chocolate Premium Market. In fact Nestle is not very popular and don’t have a strong reputation for the Premium Market. To increase his market share Nestle adopted a New strategy for its premium chocolate brand Maison Caillier : create the chocolate personality for the consumers and to introduce customized confections. Product :

important than that of the European, American or Japanese, the middle class is in strong progress. The purchasing power of the Chinese which is in increase is correlated in the growth of the Chinese automobile market. So, more and more persons are capable of buying cars. Furthermore, we noticed the Chinese big cities did not represent all of the potential market. Indeed, the Chinese countryside represents also a strong development potential of the automobile market. Recently, a legal factor came to

the men’s cosmetics market. Products that men declare to use: [pic] 2. Supply Many brands of hygiene-beauty specialized in the female market launched a reserved range for the men in order to benefit from a market less encumbered, of a stronger growth, and to create a place in this market before being lagging behind. Several kinds of actors are present in the market: • Cosmetics industry leaders These actors are the most powerful in the market. They all have important financial

or services. The aim is to compete existing competitors, by offering quality at a lower price and develop new products and concepts. “what others dare not do, we will” from Richard Branson Virgin development strategy and expansion is based on a strong communication with public relations but also by the advertizing ensured by Richard Branson himself and an excellent marketing strategy. The quick development of the group has been realized by taking risk while being in financial fragility. How

before a thorough analysis of the problem. Policymakers’ lack of understanding of some of the root causes has led to ineffective reform on the land. Devising an anticorruption strategy is complex because the success of any program depends heavily on a strong commitment from the country’s authorities, the abusers. An extract from Governance and the Economy in Africa IRIS 1996 5 10 15 20 25 …/… 2 ANGLAIS 2/7 07 1 CGS 08 01 Toutes séries réunies CLASSES DE PREMIERE I – READING

ESSENCE ESSENTIAL REFERENCE Reference ? Nespresso is a reference on variety, aroma and quality service. Nespresso has to remind its seniority, first actor, on an upcoming booming market. Reference benchmark Some brands, who benefit from a strong notoriety and credibility established in time, used their “reference” status as the major asset of their communication: Authenticity Longevity Know how Star Product The Main Idea Acquired : former communication > Nespresso is the main star

(All this posters can be seen in the appendix) Some examples of governmental notice using manga: Drugs Posted in my university, this notice denounce the secondary effect of the drugs. Which are bad for your heart and your body. They use small and strong influence sentence, like “never take it”, “do not lose your future”. Tobacco It is common to see in the public transports, advertising campaigns against tobacco, or notices which prohibit smoking, in the subway, bus stops, public places in general

endured a crash in 1929 : «The Black Thursday», the crash of Wall Street, was the most devastating stock market crash in the history of the United States of America. But in spite of that event, it became the biggest financial place in the world and a strong symbol of the American economic power. Moreover, the United Nations were created in 1952 after the Second World War. It gathers the General Assembly and the Security Council, an extraterritorial status, which reinforced the city position as an international

earnings. 3. A Country in Crisis. Like most other countries of the Sahel, Niger suffered from severe locust attacks in 2004 and 2005. These attacks, combined with lower food outputs due to poor rains and a steep rise in food prices due to strong pressure of a more affluent demand in Nigeria, has generated a food crisis, particularly in the rural areas where the vast majority of the population at risk lives. This is the third food crisis to hit Niger since the early 1970s. Dramatic aspects

country is the victim of corruption and contraband. Moreover, Vietnam has to eliminate all the track of his old centralized economy. After all, the country has to stop rural exodus towards big cities and to set off again growth result. By his strong growth this country is one of the most dynamic of the world, it is a incontournable destination for implantation. His important consumer population for goods and services show it’s a booster market in Asia. Situation economic With an annual