Stronger

and describe the strategy used during those 60 years. Max Joseph, the founder of the company, bought his first hotel in 1947 in London. He continued expending its hotel chain until 1961, time the company went public. The first strategy used was a strong marketing around the hotels, and a centralized buying policy. However, there was at this time no financial department in the company. The idea was mainly an acquisition strategy: “trading property assets” against debts. This can indeed be qualified

de la société, par le biais d’organigrammes. Ensuite, nous étudierons les diverses missions des acteurs de l’entreprise, en identifiant leurs multiples rôles au sein de la société. Dans une troisième partie, nous appliqueront la méthodologie SWOT (Strong, Witness, Opportunity, and Threat), en analysant les atouts et les faiblesses de l’entreprise, ainsi que l’impact de l’environnement sur sa structure. Finalement, dans la quatrième et dernière partie, nous réaliseront une synthèse répondant à la question

began in the late 80s to start strategic planning in order to expand market shares and profitability, through cost reduction (direct model and “just-in-time” model with custom-built computers and low inventory), innovative technologies, new markets (strong global expansion late 80s/early 90s, cross-cultural viability for business model), loyal customers (massive use of Internet, e-commerce & customer support) and finally a measured diversification (early 2000’s, with extension of firm’s product

transparency in public and private policies, the financial and ecological crisis, pressure on raw materials costs, etc. all define a new environment that is ill-suited to a proliferation of logos. Re-focusing seems more appropriate. In the luxury sector, the strong recurrence of questions regarding the definition of luxury and its boundaries as well as the ongoing debates about its «democratization» indicates that the issues previously described are being accompanied by a genuine questioning about the identity

over 100 countries worldwide. Unilever logo (source: Unilever’s web site) Unilever wants “a profitable expansion” based on its international brand Heart, which it declines locally with the name of the strong brand of every country: Algida in Italy, Miko in France and Wall’s in the United Kingdom. To support this strategy, Unilever decided to invest 20 % more in the marketing and the development from 2003 to 2006. Unilever provides product such as Magnum

Berry Gordy (producteur) dans le Michigan. Le nom Motown vient de « Motor Town » , c’est le surnom de Detroit (Michigan) qui était la capitale de la production automobile. Le premier tube sorti sous la Motown est la chanson « money » de Barrett Strong. La motown voulait du son Soul & Pop, elle voulait aussi devenir une « usine à tubes ». En 1971, Motown déménage à Los Angeles et des artistes importants tels que Stevie Wonder ou Marvin Gaye deviennent indépendants artistiquement, bien que toujours

Ministers, and further to the Parliament. It remains to be seen if the new Minister will succeed with this task, and how long it will take. We can only hope that the difficulties, which made it impossible for the Ministry of Justice to constitute a strong team of legal experts and drafters, will not repeat themselves with the new Ministry for Cabinet affairs. Anyway, we strongly feel that the technical assistance of the Ministry of Justice should be compulsory at all stages of the drafting, before

au types primitifs (int...) • strong : Augmente le retainCount* de 1 • L’objet reçu ne sera pas detruit tant que la proprerty «pointera» vers lui • weak : Ne modifie pas le retainCount* • Spécifique à certains design pattern Atomicitée • atomic : Empêche l’accès concourant aux accessors • nonatomic : ne protège l’accès aux accessors @property • Avec les @property @interface Employee : NSObject @property (readwrite, strong) NSString * name; @property (readonly)

who eventually stands up to make a speech. The response to the speech was raucous laughter on the part of all the guests. Frau B did not find it funny and as the laughter grew stronger, she felt more uneasy and longed to go home: “she imagined all the people were laughing at her …… because they were so much stronger than she was.” The two victims of the story remain the bride and Frau B though the focus and view point is through Frau B. Once home Frau B and Herr B reflect on the night and

campaigns are at the origin of Guinness’s iconic stature. The most notable and recognisable series of adverts was created by Benson’s advertising in the 1930’s and 1940’s. It includes slogans like: “Lovely Day for a Guinness”, “Guinness makes you strong”, “My Goodness My Guinness”...and most famously, “Guinness is Good for You”. In Guinness ads, you can easily find animals like: kangaroo, ostrich, seal, lion...and notibly a toucan wich has become as much a symbol of Guinness as the Harp.