Take It Easy

What You Have for What You Need Nowadays, in the world economical crisis’ atmosphere, people‘s purchasing power is decreasing. New ways of consumption have been developed since 2 years: Low coast, recycling, bartering … In that way, companies like easy jet, ebay, www.gotrocyourself.com , adapted their offer to this way of trading. Bartering was the only exchange mode used by many old economies, like Egypt of the Pharaons or the Amerindian people. In an economical crisis’ climate, people are more

achieve specified results.” (Principles of Management, Kreitner) If an organisation is to achieve the objectives it has itself then it must plan courses of action that will enable to attain these goals. Without proper planning, the organisation is at the mercy of management whims and external pressures, and it will quickly lose sight of its objectives. So planning is very important because it relate directly to the day-to day activities of the organisation. No enterprise can function at all effectively

community members, but it also has adverse implication for the community.   What’s Wrong with Siloed Communities? What are some of the adverse effects of a siloed community? 1. Offers little incentive for members to invest and participate in the community 2. Prevents influx of new superusers, and therefore limits the exchange of novel knowledge and ideas Today most people joining an online community probably don’t expect much strong relationship to come out of it. Frankly, most community

sales, since the seller needs to be prepared to sell the best way possible. A good sell is a good deal, it implies the fact that both sides are satisfied, sellers and especially customers. A good preparation avoids an undergone selling, and when the interview is not controlled by the seller, it rapidly turns into a deadlock. Preparation might be a lack of time and drudgery to the seller, but it is definitely a way of successful selling, especially when the seller is self-motivated. A self-motivated

MARKETING Consumer Behavior The Baby Boomers [pic] Anne Charlotte Beaumet Vilvet Oldies but goodies Marketers, take note: Baby boomers have lots of money to spend By Kristin Davis Forget minivans. German automaker Audi wants to put baby boomers--now that the kids are grown and out of the house--behind the wheel of the sleek A6 sedan or muscular all-road Quattro. It aimed to capture the boomer zeitgeist in a recent TV commercial that blended David Bowie's classic "Rebel Rebel" with his

responsible in these areas. At the same time, however, providing, even preserving, jobs and investing money in R&D and in sustainable development is not so easy in a global economy where cheap products from all over the world flood the market for better or worse. Indeed, while the arrival of more affordable products means more consumers can take advantage of them, the quality may be questionable and the competition in certain sectors too stiff, particularly for small and medium-sized businesses

traditional marketing could not readily be applied to luxury. This is also the case when managing a luxury brand. It is necessary to forget a fair number of laws of marketing, which may very well applied to brands, to premium brands and even trading up but not luxury.   Not only traditional marketing techniques do not suited to luxury, they can in fact be positively harmful to it. Traditional marketing is only concerned with the bottom of the pyramid where they are no longer selling luxury

journal Personnel Psychology. It deals with the affirmative action and its role within firms. First of all, we have to define and search the origins of Affirmative Action (AA). According to the Standford Encyclopedia of Philosophy website AA consists in “positive steps taken to increase the representation of women and minorities in areas of employment, education, and business from which they have been historically excluded.” In fact, AA has deeps and profounds origins. It started from the Executive

suffer from undereating disorders. But sandwiched between those who eat far too much and those who voluntarily eat too little are millions of American teens in the moderate middle. Because their eating habits are varied and so difficult to study, it's easy to lose track of what's on their menus--but it's worth trying to find out. In a few years, those teens will be making food decisions not just for themselves but also for their own kids. To get a snapshot of the choices they're making now, Time found

technologies, everyone needs internet and mobile phones, which is essential for a successful social integration within a group of friends. To be fashion, follow the trend, and because lifestyles have changed, the mobile phone can track everything that it want in real time (friends, news, work) in an environment as fast as today. People spend more and more of time on internet, which explains the increase in sales over the internet. According to the study "Western European Online Retail Forecast, 2009