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besoins, de nouvelles valeurs, et adopte de nouveaux comportements de consommation. L'enjeu pour les entreprises est de renouer une relation forte et durable avec leurs clients, et ce, en adoptant des méthodes marketing appropriées, comme ici le one to one.  A travers cet article, il nous a parut intéressant de se focaliser sur les nouveaux consommateurs qui ont changé leurs modes et habitudes de consommation à cause de cette période de crise qui subsiste et qui apparait comme un réel déclic de

from the 90’s to nowadays In 1983, IBM revolutionized the micro computing with the Personal Computer. For the first time, IBM placed the computers in the hands of the users. With more than 350.000 employees in the world and $29B of revenue it was one of the largest computing companies. In 2006 more than the half of the revenue was realized thanks to service and consulting company. After the acquisition of PWC Consulting and the sale of the personal computer branch to Lenovo, IBM is

the State to take most of the decisions related to economic activities and transactions. It is one of the main goal of the theory of Liberalism. In economy, this theory is based on the belief that there is a strong line between politics and economics. It recommends minimal state intervention and free markets, but also individual equality and liberty. It considers that the individual consumer is the basis of the society. So, individuals are supposed to behave rationally and to attempt to satisfy certain

communication: A communication model which aims to obtain Attention, Interest, Desire and Action. Added Value: The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging or branding. Adopter Categories: Five groups into which consumers can be placed according to the time it takes them to adopt a new product or service. The five categories are: Innovators – Those who are first to adopt a new product or service. Early adopters

Three women, three lives, three times .. All Michael Cunningham’s novel is about these three women. They don ‘t seem to have a link : the temporal and geographical gap which separates them appears as too big. However, Virginia Woolf, Laura Brown and Clarissa Vaughan are indeed linked by an imaginary woman : Mrs. Dalloway, a Virginia Woolf’s novel character. The Hours describes the stories of the three ladies, magnificently intertwined by the 1999 Pulitzer price winner. One of the three main character

As adults we make choices in our lives to control and determine our existence in society, but how many of the choices we make have already been determined as children. Indeed, we have two types of education: on one hand, a typical traditional school like Eton college and on the other hand, a representative revolutionary school like Summerhill which is an independent progressive and free school founded by Neil in 1921. How can we choice the best for our children? Summerhill is noted for its philosophy

Is it too late to enter the Chinese market? Foreign companies have long seen the country with its 1.3 billion people as a potential way to expand successfully and at a low cost. But have those foreign companies who have yet to make their move missed the boat? China's State-owned enterprises, which have benefited greatly from the country's 4 trillion Yuan stimulus package, appear to have an impregnable position as never before. Moreover, dealing with a country which has its own and particular

Chapitre introductif : Les spécificités du marketing B to B 2 Les objectifs du chapitre: Comprendre la nature et l'étendue des activités business to business Identifier les caractéristiques essentielles des marchés business to business Replacer les outils classiques du marketing dans le contexte business to business, qu'il s'agisse de marchés industriels récurrents ou de marketing de projet Découvrir les outils propres au marketing business to business 3 Terminologie: Le marketing d'entreprise

Pourquoi étudier le Marketing B to B Les marchés ont changé L’environnement s’est transformé et, en particulier, les marchés interentreprises marqués par quatre tendances principales : 1. La mondialisation qui s’est étendue aux différents secteurs d’activités.  Quelle que soit sa taille, il est impossible pour une entreprise de raisonner seulement à l’échelle d’un pays ou d’un continent.  Elle doit pouvoir importer et exporter mondialement, simplement pour rester compétitive. Pourquoi

1 Waterman and its doubles > In this chapter I want to do two things: to work through the problematic idea of identity and also to introduce the kind of semiotics used in the six essays that comprise this book. I decided to do this, simply and concretely, by analysing a particular Waterman advertisement that appealed to me from the first time I saw l it I'm not referring, then, to its obvious charm or to its humour; rather to its narrative and linguistic richness. Let's start by saying that