Travel agency

Marketing and PR for Events Executive Summary The Afresco event that is intangible, perishable, variable and inseparable. It’s aim for its 2007 event is to maximise visitor number with in is ‘Adventure Travel’ from the Birmingham. The event’s aim is to increase visitor number by using PR and marketing as well as the strategy technique known as Porter generic strategies. Offensive and relationship marketing will both be used in order to have a maximum impact and attract visitors to the event

To go bankrupt : faire faillite.  To improve : améliorer.  To lie in : venir de.  To offer discounts : offrir des reductions.  To promote: promouvoir.  To provide: fournir.  To rely on: compter sur.  To strengthen: renforcer.  Travel agency : agence de voyage.  Debts : dettes.  A two hundred % increase : une augmentation de 200%.  Abroad : à l’étranger.  According to : selon, d’après.  Awareness : prise de conscience.  Booking : reservation.  Bumper season : saison exceptionnelle

It is closed to foreign ships. The Saloum is navigable by oceangoing vessels to the important peanut port of Kaolack, 114 km (71 mi) upriver. The Casamance River is navigable to Ziguinchor, although not without difficulty. It is often quicker to travel by sea than road. A ferry line, reliance in 2007, runs from Dakar to Ziguinchor (journey time - 20 hours). Sea shuttles depart regularly from Dakar harbour to Gorée Island. An excellent service, L'Express du Senegal, links Banjul, Dakar and Ziguinchor

Unit 3: Marketing travel and tourism (LEVEL 3) Learning outcomes By completing this unit candidates will develop knowledge and understanding of theories and practice of marketing within the travel and tourism industry. Candidates will examine the importance of marketing. They will develop an understanding of market segmentation, marketing research methods and the marketing mix. Candidates will produce evidence to meet the unit assessment objectives in order to show that they understand: • • • •

Public Système PCO, Sagamartha, etc.), WPP (Pro Deo), Aegis Group (Connect Factory), Omnicom Group (Auditoire), Interpublic Group (Mc Cann G Agency) 2. Les agences indépendantes : l’opérateur intégré GL Events, Phénomène, MCI France, SDT Events, Australie, LA Washing 3. Les spécialistes du tourisme d’affaires : CWT Meetings & Events (Carlson Wagonlit Travel), AREP 4. Classement par valeur ajoutée des 45 premières sociétés du secteur 5. APPREHENDER LES FONDAMENTAUX DU SECTEUR Cette partie traite

mondial de l’humanité o Géographie o Architecture o Ressources naturelles : • Organisations, associations : o Ecuador Ama la vida o USAID • Internet : o www.quito.com.ec o http://old.ecuador.travel/en/ o The Most Important Online Travel Agencies Promote Quito (Booking.com & Expedia.com) • Calendrier des évènements à venir (screenshot du calendrier à mettre en lien avec les évènements spéciaux) • Evènements spéciaux o Quito, hosts the noctural Energizer adventure race once

development in LEDCs. The globalization trend has an important effect on media of all sorts all over the world. Indeed, information travels far faster than it used to thanks to Internet especially. This means that people are better informed than they used to be although the media still has many flaws. One consequence of this facility for news to travel is that global action can take place against violation of human rights, or violation of environmental standards, concerning a country which

1 Ce cas, assorti de notes pédagogiques complètes (n° 5 10 2002 001), a franchi avec succès toutes les étapes de l'évaluation par les pairs. Il a été sélectionné pour la 2002 Concordia MBA International Case Competition. Adapté de Andrade, E., « Travel Industry and Internet: A New Distribution Structure », Working Paper, École des Hautes Études Commerciales, 2000. « 4 SIR » représente les quatre systèmes informatisés de réservations majeurs de l’industrie : Sabre, Amadeus, Apollo/Galileo et Worldspan

SITUATION PROFESSIONNELLE Société 1 : CREA AGENCY SARL (Yaoundé) Poste occupé : Chef d’Agence Durée : 06 mois Tâches effectuées :  Animation et coordination d’une équipe de 10 personnes  Conception, montage et vente des circuits touristiques  Gestion du porte feuille clientèle Voyages des entreprises et Organismes internationaux.  Appui logistique aux entreprises et institutions partenaires. Société 2 : CAMEROON TRAVEL CENTER (Yaoundé) Poste occupé : Responsable

Introduction Over the past decade, globalization offers, e-commerce and the advent of low-cost carriers have transformed the business of tourism. The traveler, curious and zapper, access in a real-time to a wealth of information and its behavior becomes unpredictable. Professionals try to innovate to satisfy this consumer with complex requirements, shared between individualism and communitarianism and between affective and budgetary accountability. In 2003, the company Smartbox invented a new concept