Yes We Can

commercial brands / not promote brands but the products The biggest brand in the world: Brands pas uniquement commercial brands, Mickey c’est une brands New labour : new strategy de marque. Claim : qu’est ce que nous on fait ( yes we can) Vendre un logo, c’est une marque. A brand can be an organisation (FMI) La banque mondiale est un fond. LES MARQUES NON COMMERCIALES. ONG (surement sujet de partiel) C’est plus dur de faire rentrer la vision d’une organisation internationale plutot qu’une marque commerciale

Yes we can! Il y a quatre ans, Amélie Nothomb décrivait dans son livre "Acide Sulfurique" une société dans laquelle il serait presque normal de suivre une télé-réalité séquestrant des innocents dans un camp d'extermination. Cette fiction rencontrera-t-elle la réalité? Nos mentalités ont-elles assez changé pour que nous puissions éviter une tragédie pareille? A vrai dire, on dit souvent qu'on finit toujours par répéter les erreurs d'hier. Comme la première guerre mondiale a été suivie d'une

ses origines, Une certaine délivrance Ce sentiments d’indépendance Pour un tous nouveau régime Heureusement maintenant, Barack Obama président, Pour nous prouvez, Que blanc ou noir tous a changer. No racisme, no racisme ! Yes we can, Yes we can !

John McCain. His main slogans are “Change We Need” and “Yes We Can”. Barack embodies hope and change for the Americans and a new American dream for every race, and has been compared to JFK or A. Lincoln. Not only blacks support him. He seduces as well women, young and old people. Barack Obama became president when he was 47, on November 4, 2008, for 4 years. But becoming president when the crisis is at his maximum is certainly not going to be easy. So we are going to study what is his policy.

go out to leave their son for his party). Father (Nicolas) : We are ready, we are going to leave you but before we are going to conclude an agreement for your party. Bob (Charly) : Yes, but hurry up ! My friend are going to arrive. Mother (Delphine) : Why ? Are you ashamed of us ? Bob : No but … (The father interrupts his son). Father : OK we understand. Mother : ( By taking a very serious sight) First, nothing you can smoke in this house. Bob : (with a derisive tone) Outside then 

INTRO : We have chosen a TV commercial because, in our mind, this support is more attractive than a poster or others supports. Furthermore, contrary to a poster, it can tell a story and consequently, we are more enticed toward a television advertisement. Therefore, we thought that it was more interesting to work on a TV commercial. We are going to present to you a TV commercial which dates back to 2004. That’s an Hansaplast’s advertisement for promote news condoms: Hansaplast Stimulating.

Elisabeth: Yes, look over there. (She rocks the shorts.) Zoé: Thank you. Have you forgotten anything? I hope not! The plane is in two hours. Elisabeth: Don’t frighten me... Where is Kitty? Kitty... Zoé: I don’t know, look in your case. Elisabeth: What an idiot she is! I may lock away inside. Zoé: Hey, Come on, April must already be waiting for us. Elisabeth: Yes, two minutes, I’m coming, I’m getting y cases. Zoé: Did you close the door? Elisabeth: Yes, everything is ok, we can leave. (They

motionless. We hear the sound of the door one time. Annenkov makes a gesture to stop Dora seems to want to talk. The bell rang twice, in quick succession.  Annenkov  That's him.  He leaves. Dora is waiting, always moving. Nenkov year-Stepan he holds back with the shoulders.  Annenkov  It's him! That Stepan.  [14]  DORA, she goes to Stepan and takes her hand.  What happiness, Stepan!     STEPAN  Hello, Dora.  DORA, she looks.  Three years already.  STEPAN  Yes, three

Dialogue Mathilde : Sales manager Leah : Manager of the French sector Alexandre : Communications manager Leonor : Strategic manager Marina : Marketing manager Leah : Hello everyone. I know we all work for the same company, but we don’t really know each other very well. I think it would help if I briefly introduce each of you. It will help us become more of a team. I’ll start. I’m Leah Maurel, and you may or may not know, but I have been in charge of the French

laptop, modem and software to Zlata permanently so that she could establish regular contact with other Bosnian children living in exile throughout the world. Everyone was captivated by her warmth, her message and her intelligence. But most of all, we all hope that the on-line session helped Zlata recapture a tiny strand of her lost childhood. [pic]Zlata sends her special thanks to World Com Exchange Inc. in Salem, New Hampshire for donating a DEC laptop computer and modem to her. She also thanks