Analys swot scoda

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|SWOT analysis in action| |
| | ||Introduction | |
|Å koda was established in 1895 in Eastern Europe. Over thenext 65 years it produced cars, cycles, farm equipment and aeroplanes. By | |
|1990 the Czech management was looking for a strong partner and chose Volkswagen. Volkswagen is the largest car makerin Europe and | |
|Å koda became one of its distinct brands. To improve its sales performance, Å koda needed to assess the strength of its brand against | |
|competitors. It used internal and...
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