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100 GREATEST
LEADERSHIP PRINCIPLES OF ALL TIME

THE

Also edited by Leslie Pockell and Adrienne Avila The 100 Best Poems of All Time The 100 Best Love Poems of All Time The 13 Best Horror Stories of All Time Everything I’ve Learned The 101 Greatest Business Principles of All Time The 100 Greatest Sales Tips of All Time Only the Best/Solo lo Mejor

100 GREATEST
LEADERSHIP PRINCIPLES OF ALL TIME
EDITED BY LESLIE POCKELL
WITH

THE

ADRIENNE AVILA

new york

boston

Copyright © 2007 by Warner Books All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Warner Business Books Hachette Book Group USA 237 Park Avenue New York, NY 10169 Visit our Web site at www.HachetteBookGroupUSA.com. Warner Business Books is an imprint of Warner Books Warner Business Books is a trademark of Time Warner Inc. or an affiliated company. Used under license by Hachette Book Group USA, which is not affiliated with Time Warner Inc. First eBook Edition: August 2007 ISBN: 0-446-19831-5

INTRODUCTION
Leadership is a matter of intelligence, trustworthiness, humaneness, courage, and discipline . . . Reliance on intelligence alone results in rebelliousness. Exercise of humaneness alone results in weakness. Fixation on trust results in folly. Dependence on the strength of courage results in violence. Excessive discipline and sternness in command result in cruelty. When one has all five virtues together, each appropriate to its function, then one can be a leader. — Sun Tzu

Sun Tzu’s Art of War originally was intended to be read as a work of military strategy and philosophy. Yet even today, more than 2,000 years later, Sun Tzu’s description of the traits that characterize a successful vi leader is valid in any arena—war, politics, business,