Nike

What we’re going to present you is the Nike Company, an American firm, who was made on the 20th century. This Corporation is famous for her swoosh and had developing a large collection of sport shoes.
But some consumers ask the crucial question of Nike ethical values.
At first, Nike is also world famous to subcontract her production all over the world, especially in the developing countries, as India or China, to make more and more benefits and to cut costs, to cut price.
However, the main problem is that children were employed to work hard and were unfair paid. Exploited children and to much subcontracting firms take the problem of Nike ethic. Haven’t the children of poor countries right to go at school and to grow up as American children ?
For these reasons, Nike had signed contracts to stop the exploitation of young labors and is engaged to control the well work conditions of her staff by others firms.
To became a better image, The Firm is invested in social awareness associations, and for example try to encourage people to fight against children exploitation.
As conclusion, we can said also that the Nike corporation had to change her production habits under the influence of the media, humanitary associations and the evolution of meaning about ethical values.

From the end of 1992, Nike produced a code of conduct, entitled «Memorandum of understanding ". This document obliges the subcontractors of Nike to respect the current labour laws.
The subcontractors also have to assure that they do not resort to the hard labor or to the child labor and that they avoid any discrimination because of the sex, of the race or of quite other differences. The subcontractors have to subscribe in environmental standards of Nike. The new and important aspect of this code is that the subcontractors have to respect it.
To there, Nike, as many of the other companies, denied any responsibility to the persons who made its products, because it was not formally