Office max study case

Disponible uniquement sur Etudier
  • Pages : 6 (1454 mots )
  • Téléchargement(s) : 0
  • Publié le : 19 avril 2010
Lire le document complet
Aperçu du document
Management Information Systems

Case Study:

INTEGRATING RETAIL AN ECOMMERCE CHANNELS TO SUSTAIN PROFITABLE GROWTH

Agenda
Executive Summary ................................................................ 2 Porter's 5 Forces Model & Competitive Landscape ....................... 3 The Impact of SAP in OfficeMax's Operations .............................. 4 Results achieved and changes inbusiness processes by SAP modules used ......................................................................... 6 Use Porter's 5 forces model and position the IT/IS systems (SAP modules implemented). Do you think that OfficeMax used SAP in a strategic way? What other IT/IS systems (or SAP modules) do you think they should have implemented. ........................................ 7 Impacts inOfficeMax's Employees ............................................. 8

Executi ve Summar y

OfficeMax is a successful network, leader on B2B as well as in the retail of office supplies, with a simple purpose of “helps their customers do their best work”. Concerned with a structural lack of competitiveness, OfficeMax choose SAP to use an IT system to obtain a strategically advantage tool. Porter's 5 Forces M odel & Competitive Landscape

The Landscape involving OfficeMax can be describe as a perfect competitive market where the Company is not able to guarantee a stable and competitive internal environment, following those features:

• Competitive Market with a large number of customers with the willingness and the need to get office supplies at a certain price with no cost forchanging of supplier. • High Exposure to B2B – Many customers that cannot wait for daily products, where the satisfaction can be the differentiation. The characteristics of any given market good or service do not vary across suppliers. • Perfect Information - Prices and quality of products are easily known by customers, which look for cut edge products. • Many Competitors with low level ofdifferentiation and similar distribution levels. • No Entry/Exit Barriers for new entrants. • Several Suppliers but not able to take advantage of the large quantity ordered because of the difficulty of distribution.

Fi gur e 1-Porter's 5 Model

The Internal Description of the OfficeMax Organization can be described as a disoriented complex organization, a large amount of data not organized where theInformation Systems were not providing a competitive advantage. The Company had problems of market shares growth and profitability. A high cost-structure characterized by excess inventory, operational inefficiencies and customer services lack of satisfaction.

The Impact of S AP in OfficeM ax's Operations

As a result of this new IT architectural orientated strategy, the company developed newbusiness processes based on the SAP solutions in order to manage a unique and homogenous system for all company with the follow branches:

• SAP HR – An important resource to organize within a single program all different stages of the Workforce Process Management. • SAP FC – Essential to a coherent overview of the financial condition, updated of the latest requirements, it improves a moreprecise management over the accounting and reporting department. • MySAP CRM – A strategic solution for the Marketing & Sales department, it provides a data analysis of customers’ behavior, offering an opportunity to efficiently use marketing resources to target the appropriate segment. The solution offers several approaches to focus and reach the final consumer, optimizing the data collectedpreviously. • My SAP SCM – Brings the accurate structure of the Supply Chain Management, It allows the Department to do a better planning of stock management, avoiding economical losses of a heavy inventory, improving the distribution and forecasting of demand. • MySAP Retail – An integrated process that bring operational efficiency on a very competitive market. It brings an analyze of the demand across...
tracking img