RYANAIR
The companies low-cost content proposing domestic and international flights of short distances.
Ryanair contents with proposing a basic service, focus on the fact to transport passengers from a point to the other one for the most interesting price.
Ryanair has no class policy , it means that there are not difference between first class or economic class, and there is no service on board and all is paying.

CONSUMERS BEHAVIOUR
The price is the factor of purchase and consumers are ready to make concessions.
Consumers have a good knowledge of internet, they travel rather often and they are unfaithful behavior because they are interesting only for the price.
There are two kinds of customers: * Customers “leisure” integrates travelers known as “low contribution” and they tend to develop with the decline of price and the tourism. * Customers “business” integrates travelers known as “how contribution”, who prefer a better safety.

Low cost customers are young mens for the greater part .

The objectives of Ryanair in operational terms: guarantee lowest prices, lose least possible luggage, leave and arrive on time. http://christophe.benavent.free.fr/IMG/pdf/MSG1_2008_RYANAIR_HOLDINGS Web site : Ryanair

Web site : ryanair

Are there ways in which you might suggest that people are encouraged to buy more tickets from Ryanair?
The Key influences

Personal influences | Social Influences | Motivation : * People have knowledge about Ryanair and Ryanair’s flightSome friends have already used it and they have been satisfied. | Culture :The most of the time, European’s people are more interested by low cost and they travel a lot. | Beliefs and attitudes: * They are ready to use low cost, and have less security because they seek a better price * They use internet for their purchase | Social class : * For Ryanair social class is not the more important because Ryanair doesn’t practice class policy. * Almost there are Students,