Tourisme homosexuel

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  • Publié le : 6 avril 2011
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SUMMARY
Introduction ...................................................................................................................... page 2 I. Presentation of this phenomenon .................................................................... pages 2-5 1) Definition .......................................................................................................... page 2 2)Appearance ....................................................................................................... page 2

3) Demand ......................................................................................................... pages 2-3 4) Profiling ........................................................................................................ pages 3-4 5) Homosexuality inthe world .................................................................... pages 4-5 II. The existing offer .............................................................................................. pages 5-11 1) Types of gay tourism ...................................................................................... page 5 2) Current offers.............................................................................................. pages 5-7 3) Gay structures in France ................................................................................ page 7 4) Specific packages ....................................................................................... pages 7-9 5) Top 10 gay friendly destinations .......................................................... pages 9-106) Winners of the 2010 TripOut Gay Travel Awards ......................... pages 10-11 III. The future of LGBT tourism ........................................................................ pages 11-14 1) Expanding ................................................................................................ pages 11-13 2) Development towards 100% gay and gay friendly tourism ........ pages13-14 Conclusion ...................................................................................................................... page 14 Contacts / Sources ........................................................................................................ page 15 Annexes........................................................................................................................ page 16
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PINK DOLLAR
Introduction
There has been a lot of attention given to the gay and lesbian travellers in recent years, and for good reason. Especially in these troubled economic times, gay men and lesbians are an important niche. Making up 5 to 7 % of the North American population and primarily being a community of DINKs (Dual Income, No Kids), many companies are including the gayand lesbian community in their marketing plans. The gay and lesbian market yielded 556 billion of dollars in 2006, 660 billion of dollars in 2007 (that is 19% more compared to 2006), and next year, the estimation is around 835 billion of dollars.

I) Presentation of this phenomenon
1) Definition
“Pink Dollar” corresponds to the purchasing power of Lesbian, Gay, Bisexual and Transgenderedpeople (LGBT). Pink dollar indicates the lucrative aspect of the LGBT market and the distinctive buying patterns of LGBT consumers. The LGBT community represents a market segment exclusively for gay tourism (males & females). The marketing specialists call the gay and lesbian market segment the “DINK”, which means Double Income, No Kids. Indeed, these DINK people spend their money and their leisuretime to travel more since they are able to.

2) Appearance
In the 1980s, gay & lesbian consumers were a small market segment, even invisible, but over the last 20 years, gay tourism has become a powerful market segment. The LGBT market is obviously growing as society adopts a more tolerant and liberal attitude to sexuality. Since 2005, the word “gay” has been replaced with the term “LGBT”, which...
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