Ansoff Matrix Amazon

12 FIGURE 7: LES DIFFERENTS TYPES DE MARKETING ................................................................. 14 FIGURE 8: SEGMENTATION DES NTIC ..................................................................................... 17 FIGURE 9: AMAZON FRIENDS : LE HIT PARADE DES CRITIQUES AMATEURS ............................ 20 FIGURE 10: LES LOGOS QUI FONT VENDRE .............................................................................. 21 FIGURE 11: CIRCUIT DE DECISION AUTOUR DE LA MOBILITE

possibles de diversification en mettant en évidence les synergies et les risques existants. 3. 4. 5. 6. 7. 8. Références bibliographiques ABELL Derek F., HAMMOND John S. (1979), Strategic Market Planning, New Jersey, Prentice Hall. ANSOFF H. Igor (1957), Strategies for Diversification, Harvard Business Review, Vol. 35, Iss. 5, pp. 113124. BOSTON CONSULTING GROUP (1972), Perspectives on Experience, Boston, Mass. BOSTON CONSULTING GROUP (1998), Perspectives on Strategy, New York, John

Proposez différentes voies possibles de diversification en mettant en évidence les synergies et les risques existants. Références bibliographiques ABELL Derek F., HAMMOND John S. (1979), Strategic Market Planning, New Jersey, Prentice Hall. ANSOFF H. Igor (1957), Strategies for Diversification, Harvard Business Review, Vol. 35, Iss. 5, pp. 113124. BOSTON CONSULTING GROUP (1972), Perspectives on Experience, Boston, Mass. BOSTON CONSULTING GROUP (1998), Perspectives on Strategy, New York, John