I. Barbie’s History 1. The birth of Barbie and her first evolutions Barbie was invented by Ruth Handler, an American woman. She watched her daughter playing with and she noticed that only infants dolls existed while children gave to their dolls adults roles. She quickly suggested to her husband, co-founder of Mattel an adult-bodied doll. Ruth went to Germany and then saw a doll called Bild Lili, the doll that Ruth had in mind. Lili was a doll designed for adults but Ruth noticed that little girls loved her. Ruth made his doll and called her Barbara, Caylah, Millicent Roberts, Barbie. The doll was presented to the American International Toy Fair in New York on March, 9, 1959, date which became Barbie’s birthday. Mattel bought Bild Lili doll rights and stopped hits production, so Barbie was the only one in the market with a adult body. The First Barbie wear a black and white zebra striped, a ponytail and was either blonde or brunette. Her clothes were designed by a fashion designer, Charlotte Johnson in order to attract the little girls. During the first year, Barbie was a success : 350.000 copies were sold. This success was due to the baby boom, the explosion of teenagers and the visibility of these young people. The toy industry was exploding and Barbie succeeded in the heart of little girls. Furthermore, this time was the birth of a new woman, embodied by Marilyn Monroe, with a feminine sex appeal and a mischievous look, between the woman and the child. Barbie was one of the first toys which strategy marketing were based on television advertising. Barbie grew up with a generation : she started going to the university and skating. She then got a career in the 80’s. The guiding thread of Barbie was her fashion clothes. Barbie is going to export the American fashion all over the world. Since the birth of Barbie until 1970, Barbie’s eyes were looking sideways, to give the impression of a glance and of submission, as woman were in that time. Then