International business communication
Intercultural Communication for Business Purposes (ICBP)
NB: This course (CM) has been developed by Marie-Françoise NarcyCombes, with some new material added by Andy Arleo.
1. Introduction
• Objectives • Course content
2. Basic concepts
• • • • • • • • • Diversity Cultural intelligence Defining culture Metaphors for culture Stereotypes and generalisations Ethnocentrism and ethnorelativism Culture shock Acculturation Social distance
3. Theories about intercultural communication
• Context and Time (Edward Hall): High/low context, Polychronism Vs. Monochronism • Intercultural parameters (Hofstede)
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• Corporate culture (Fons Trompenaars & Charles Hampden-Turner)
4. Language and culture 5. Genre in business: making effective presentations 6. Description and analysis of pragmatic errors 7. Comparing cultures
• France/GB • France/US
8. Conclusion
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Basic Concepts
NB: More information on these concepts may be found by looking them up on the Wikipedia (http://en.wikipedia.org) and following relevant links.
Bibliography
Bourguignon, Claire, 1998: La Communication professionnelle Internationale. L’Harmattan, Paris Byram, Michael & Flemming Michael, 1998 : Language Learning in intercultural perspective.CUP, England. Dudley-Evans, Tony & St John, Maggie Jo, 1998: Developments in English for Specific Purposes. CUP, England Geoffroy, Christine, 2001 : La Mésentente Cordiale. Grasset/ Le Monde, Paris Hinkel, Eli (ed), 1999: Culture in Second language Teaching and Learning. CUP, England Kramsch, Claire, 1998 : Language and culture. OUP, Oxford. Narcy, Jean-Paul, 1998 : Le Monde Anglo-Saxon. Cours de l’Université de technologie de Compiègne. Perterson, Brooks, 2004 : Cultural Intelligence. Intercultural Press, USA. Platt, Polly, 2000 ( Revised and Expanded edition) : French or Foe ? . Edwards Brothers, Inc. Lillington, NC Stewart, Edward & Milton Bennet, 1995 : American