TINE YIGO
Chapter 1 : Intoducing Communication

1.1 Introduction Etymologycally speaking, communication derives from the latin word "communis" that means common.It has reached a higher level of importance,so that any member of a society can't do without it.People communicate in different manners according their means.Some will fix meetings ,others will use divers means of communication such as the cell phone ,the internet so on. In this first chapter, i’ll firstable give a defination of communication.Then i'll try to establish historical links between communication and the american researchers. 1.2 Communication: any definition? Although, up to now,there isn't any exhaustive definition ,some experts tried to bring answers upon this problematic such as Shannon and Richards.While the first analyzes into communication from a scientific view,the second adopts a humanistic approach.But these two views are linked eachother,in other words they are complementary.To make of these two theories unanimous,scientists like Frey, Friedman so on attempted to embrace both approaches. 1.3 History of communication The evolution of communication theory knew seven historical periods which reflect everlasting tensions between the social and the humanists in America. 1.3.1 PERIOD 1:The emergence of rhetoric (1900-1950) In the beginning of the 1900, a group of some speech teachers, because of the no consideration shown to them,they decided to create thier own academic discipline and an independant department of speech, divorcing with NCT.At the begining their association was called NAATPS.It's after that she responded under the name of (SAA). 1.3.2 Period 2 Communication, Social Sciences and the effects of Media(1930-1960)
In this period ,the definition of communication’s word refering to the mass media and its study which was considered as a none efficient mean of communication by the rethoricians so that it