U.S. Spirits Market 2008
U.S. Spirits Market 2008, Gross Revenues by Price Category Gross Revenues Including FET (millions)

Category Blended Whiskey Bourbon & Tennessee Canadian Scotch - Blended Scotch - Single Malt Irish Total Whiskey Vodka Rum Tequila Gin Brandy & Cognac Cordials Cocktails Total $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

Value 137 142 463 201 943 956 279 167 469

High End Super Premium Premium Premium $ 174 $ 406 $ 272 $ 486 $ 21 $ $ 1,357 $ $ $ 1,142 $ 134 $ 15 $ 796 $ 491 $ 45 $ 185 $ 117 $ 157 $ 18 $ 1,990 $ 1,109 899 50 533 13 $ $ $ $ $ $ $

Total 311 1,823 1,546 1,222 323 176 5,399

$ 1,152 $ 1,477 $ $ 1,570 $ 282 $ $ 751 $ 146 $ $ 123 $ 295 $ 581 $ 297 $ $

$ 4,485 $ 2,180 $ 1,597 $ 900

308 $ 1,460 $ 2,356 $ 344 $ 3,919 $ 6,820 $ 5,068 $ 2,912 $ 18,720

528 $ 43 $ 470 $ 1,589 $ 107 $ 236 $

U.S. Spirits Market 2008, Gross Revenue Growth Percentage Change Vs. 2007

Category Blended Whiskey Bourbon & Tennessee Canadian Scotch - Blended Scotch - Single Malt Irish Total Whiskey Vodka Rum Tequila Gin Brandy & Cognac Cordials Cocktails Total

Value 1.4% 2.7% 2.3% 5.6%

High End Super Premium Premium Premium 6.5% 1.1% 0.4% -2.6% 1.4% 0.3% 16.1% 8.4% -0.4% -15.4% 12.9% -2.0% 29.4% 4.4% 5.8% 66.5% 0.4% 1.7% 19.3% 5.2% 1.9% -1.3% -9.2% 1.0% -11.8% 11.2% 18.8% 9.3% 1.6% 1.2% 38.5% 9.5% -3.6% -9.5% 11.3% 49.1% -6.3%

Total 4.2% 5.3% 5.8% 0.0% 1.5% 21.0% 4.3% 4.4% 6.0% 3.0% -0.5% -5.3% -0.3% 7.8% 2.8%

2.9% 3.6% 4.3% 6.4% 2.3% 2.2% -1.2% -21.2% 1.8%

1.3%

3.4%

Distilled Spirits Council of the United States January 29, 2009

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U.S. Spirits Market 2008
U.S. Spirits Market 2008 , 9-Liter Cases by Price Category 9-Liter Cases (000)

Category Blended Whiskey Bourbon & Tennessee Canadian Scotch - Blended Scotch - Single Malt Irish Total Whiskey Vodka Rum Tequila Gin Brandy & Cognac Cordials Cocktails Total

Value 2,705 2,642 8,720 2,957 3 0 17,026 22,462 5,615 2,117 7,775 6,785 7,946 2,321 72,046

Premium 2,487