CHAPTER 1

MARKET OVERVIEW

1.1

Market Definition
The ice cream market consists of the total revenues generated through the sale of artisanal ice cream, frozen yogurt, impulse ice cream and take-home ice cream. Any currency conversions used in the creation of this report have been calculated using annual average exchange rates. Market shares by company or distribution channel have been calculated based upon the market's status. For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom. Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan. The global figure comprises the Americas, Asia-Pacific and Europe.

1.2

Research Highlights
The European ice cream market generated total revenues of $19.6 billion in 2008, representing a compound annual growth rate (CAGR) of 2.6% for the period spanning 2004-2008. Impulse ice cream sales proved the most important for the ice cream market in 2008, generating total revenues of $6.7 billion, equivalent to 34.3% of the market's overall value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.4% for the five-year period 2008-2013, which is expected to drive the market to a value of $23.1 billion by the end of 2013.

Europe - Ice Cream © Datamonitor (Published December 2009) Page 7

MARKET OVERVIEW

1.3

Market Analysis
The European ice cream market has posted steadily increasing growth rates for the period spanning 2004-2008. However, growth in this market is expected to accelerate in the forthcoming five years. The European ice cream market generated total revenues of $19.6 billion in 2008, representing a compound annual growth rate (CAGR) of 2.6% for the period spanning 2004-2008. In