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Table of contents

Methodology2

Introduction3

I/ Presentation of the firm a) History4 b) Ryanair, a controversial business model5

II/ Ryanair’s financial analysis a) What are the financial strategies used by Ryanair? 7 b) What about its development? 8

III/ The airline industry: a fierce competition a) Ryanair’s competition environment 11 b) Ryanair’s competitive strategy12

Conclusion 13

Bibliography14

Methodology

We chose this company because, we have been attracted by its original concept and wanted to know more about it. Moreover, because of its unbeatable prices we wondered about its strategies to propose such tariffs.
To see our study, we first went to the economic faculty but were unsuccessfully, after which we then we consulted websites where we found more information. To make sure their reliability we compared the figures, thesis, surveys and articles from one site to another one.
Our priorities were to gather further information and respect the plan required. That’s why we made a detailed plan to highlight the main elements. Moreover, we took care to consult economic and classical theories to analyze the firm and use specific terms. We tried to provide quality information and hoped it will be equal to your expectations.

Introduction

Until 1978, the U.S. government, through the Civil Aeronautics Board (CAB), regulated many areas of commercial aviation such as fares, routes, and schedules. The Airline Deregulation Act of 1978, however, removed many of these controls, thus changing the face of civil aviation in the United States. In this way, the superpower initiates the airline liberalization trend especially in Asia, Latin America and Europe.
The European liberalization of community airspace transport between 1987 and 1997 made the access over the market and tarification totally free. In this way, this new regulations lead to the growth of new types of airlines called “low cost” or