4992 mots 20 pages

Introduction 3

I/ The impact of culture on motivations 4

1. The different motivation models 4 a) Herzberg theory and motivations 4 b) Maslow 5 c) McClelland Theory – Theory of needs 6

2. The link of Hofstede’s, Trompenaars and Hall models with motivations 6 a) Hofstede’s framework 6 b) Edward Hall 7 c) Trompernaars’ model 7

II/ Motivation techniques used 8

1. Comparison of motivations between France and three Asian countries 8 a) France 8 b) China 10 c) India 12 d) Japan 13

2. Major trends and conclusion 15

Recommandations: 16

Appendix : 17


In this report, we will present a cross-cultural comparison of French and Asian motivations techniques. We will first study the main cultural differences between Asia and France using the Hofstede diagram, Hall and the trompernaars’s models to analyse their influence on the different motivations styles. Then we will use motivation models such as Maslow, Herzberg and Mc Clelland to list out the main cultural differences in motivating people.
After this analysis, we will study more deeply all the motivation means in three Asian countries: Japan, China and India, and compare them to France. We will use the example of national companies to illustrate our point.

I/ The impact of culture on motivations

The different motivation models

a) Herzberg theory and motivations

Frederick Herzberg creates the two factors theory. To better understand employee attitudes and motivation, Frederick Herzberg performed studies to determine which factors in an employee’s work environment caused satisfaction or dissatisfaction. He developed the motivation-hygiene theory to explain these results. The satisfiers factor is the motivators and the dissatisfiers is called the hygiene factor (Edward E. Lawler, 1994).
The following table ( is the list of motivator factors and hygiene factor:

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