Spreadshirt case
History and current situation
Spreadshirt is one of the fastest growing Internet companies in Europe. It provides individualized textile merchandise products as well as online business opportunities.
The business model is very simple. There are so many websites around with a loyal visitor base that are in a great position to sell branded merchandise — for example shirts or mugs with logos or slogans on. However, a lot of webmasters are slow to get involved because they don't want to handle large quantities of stock, can't afford the startup costs, or are reluctant to manage distribution etc.
Spreadshirt allows these sites to enter the merchandising market without any startup costs or risk whatsoever. A site owner simply signs up for free with Spreadshirt, uploads a new design to the Internet, chooses some high-quality products on which to place those designs, and sets a markup price above our base price. A shop is automatically created which the webmaster can integrate into the rest of their site by pasting a few lines of code. Spreadshirt handles payment, delivery, customer service etc. And the webmaster simply collects the revenue generated from sales.
For example, a number of rock bands have used the service to sell their own range of t-shirts to fans. Sites can make very good profits by simply investing the hour or so it takes to set up a shop.
Spreadshirt history:
2009
October:
As part of the Designers Open, Spreadshirt invited the public to the T-Shirt Workshop: visitors to the Spreadshirt HQ in Leipzig were able to watch t-shirts being produced and try their hand at producing their own shirts.
September:
Almost all political parties involved in the 2009 German elections offered election shirts in their own Spreadshirt shop. Mehr Infos
August:
The number of fonts in the T-Shirt Designer, Spreadshirt's online tool allowing customers to create their won apparel,