Stratégie roland garros
1
Table of contents:
0. Introduction:............................................................................................................................. 2 1. Sources of Income: ................................................................................................................. 3
1.1. 1.2. 1.3. 1.4. 1.5. 1.6. TV rights:...........................................................................................................................................3 Ticketing: ...........................................................................................................................................4 VIP Areas: .........................................................................................................................................5 Derivatives:.......................................................................................................................................5 Sponsorship: .....................................................................................................................................5 Conclusion: .......................................................................................................................................6
2. Sports Marketing strategy of Roland-Garros:............................................................... 7 2.1. Marketing Mix of the French Open: ..........................................................................................7 2.2. Opportunities:..................................................................................................................................8
3. Concluding with the SWOT Analysis: