Brand

Communication Program for Nestle Purina Pet Care, to cross promote Purina products, to build sales among existing customers. Objectives for this program is to reinforce Purina brand values, brand loyalty, to educate, inform and persuade customers through methods and medias. This program is important for NPPC because the Purina brand is relatively new and unknow in the UK. A/ Breakdown of Target Audience For my report, I have decided to choose a specific target, retired people living in the South

benefit from it. In this niche market, creativity in innovations is as important as the technical side. Internet enables consumers to discover all Dior Perfumes ranges through the official website. This sophisticated information technology makes the brand closer to potential customers. • Political environment Political situations are always relevant for the growth of a company. Government’s instability can slow down a company's development. Focusing on France, the relative security and the liberal

Definitions of Loyalty though the time. 1969 – Day: loyalty = repetition of purchases of one product, service of the same brand. Psychological attachment of the consumer with the brand. 1973 – Newman & Werbel: loyalty = repetition of purchases of the brand, without considerations of others brands, who delivered the same products of services, just because they want this brand in particular. No sentimental approach. 1978 – Jacoby & Chestnut: loyalty system is based on the observation of

more than a 30% share globally. Hair Care is over 20% in a large and fragmented category. P&G is growing share in categories that represent more than two-thirds of Company sales. Since 2000, they have grown P&G’s billion-dollar brand lineup from 10 to 17 brands. Moreover, P&G has improved on cost productivity structure in order to be able to make investments and to generate strong free cash flow. As a result of innovation at affordable price, investment, increase in productivity during 4

Virgin as a group of companies   Establish the brand as a global name •  With the aim of shaking up « institutionalised » markets •  Be seen as a family rather than a hierarchical company   The company goes into industries they know nothing about and “immerse themselves”. •  In cases of joints venture   Provide the brand and partners the capitals •  Threat of negative perception of the brand as a whole if a customer unsatisfied with a product   Brand research indicates that people who had a bad

TOYOTA MARKETS TO CHILDREN Introduction This case study is talking about Marketing to children especially for car marketers; it takes the example of the brand Toyota. Since few years car marketers realized the importance of children in the parents purchasing decision, it is cold the pester power. But Toyota seems to be the car brand who harnesses the most this opportunity in its strategy. Toyota and children Toyota directed a lot of things to children, some examples are the website for

products: L’Oreal is a professional cosmetic products brand. This professional beauty products which are present in all bathrooms, offers a wide range of skin care products for face, body and hair. The first product developed was in 1907 when Eugene Schueller, a young Alsatian chemist, developed a formula that allows the synthesis of hair coloring. He christened this formula “Aureal” which was the hairstyle name at the time. In 1912, the brand began to go to the international market by exporting

repositioning * Deliver the Bulmers message in as compelling and innovative a manner as possible * Challenge consumer beliefs in cider advertising by constantly surprising consumers <ith the brands presence in unexpected media * Develop a year-round advertising presence for the brand in order to help ‘de-seasonalise’ sales * Create omnipresence in relevant media in order to achieve cut-through and recall Using media in repositioning Television Television was chosen as the lead

driver According to KPMG report (…) There are big factor/driver influence Chinese consumers who are trading up. (KPMG; Refined strategies: Luxury extends its reach across China (2010)). The more discerning Chinese consumers now become growingly brand and quality-conscious and are less price sensitive (moreover abroad). The trend of trading up is well reflected in motivators behind luxury purchases. According to KPMG, the top reasons for luxury purchases in 2009 are personal and emotive rather than

has created an iconic brand thanks to three main resonating themes, which foster readership identification and among readers: - Post modern-feminism - Romance - Superhuman science fiction. The success joined millions of readers world-wide and garnered the interest of multi-generational populations, shown by brand communities off-line and on-line threw tight-knit groups whose members share attitudes, beliefs, and practices that give rise to the existence of brand community culture and