Brand

you when you perform a purchase? ……………30 Figure 5: What is relevant for you when you perform a purchase? ………………………...31 Figure 6: The appearance of this bottle will make you buy this product? ………………….32 Figure 7: Do you feel represented by some brands? ………………………………………..33 Acknowledgements First of all, I would like to thank in particular my supervisor, who is also my teacher Jacklyn Tully for the advices she gave me in order to conduct correctly my project. I gratefully acknowledge the

semi-formal and jewelry (Faleiro). The importance of watches as style and fashion has led to the brand of watches being an important attribute of the watch (Faleiro). Many watch companies capitalize on most of all the different niche markets. For example, the Swatch Group which is a major player in all market segments with gross sales in 2002 at 4 billion Swiss francs (swatchgroup.com) They have 14 different watch brands that each position themselves on different fashion and price segments of the market (www

4ème trimestre 2007 En moyenne sur le 4ème trimestre 2007, près de 7 internautes sur 10 (69,1%) ont consulté chaque mois au moins un des sites du Top 15 e-commerce. L’audience de ces 15 sites a progressé de 13% par rapport au 4ème trimestre 2006. Brands (1) ou Channels (2) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Visiteurs Uniques (3) Couverture (4) (en %) eBay * Fnac * PriceMinister * La Redoute * Amazon * Cdiscount * voyages-sncf.com * Pixmania * vente-privee.com * Rue du Commerce * 3 Suisses * Alapage

This style is become an essential architectural figure of Hyatt Hotels. ------------------------------------------------- In 1969, Hyatt opened its first hotel overseas, Hong Kong. ------------------------------------------------- In 1980, brands were introduced Grand Hyatt and Park Hyatt. The same year he opened the Hyatt Regency Maui Resort & Spa in Hawaii. ------------------------------------------------- In December 2004, Hyatt Hotels Corporation announces the acquisition of AmeriSuites

De l'Image de Marque à la Fidélité : Mariage de Raison, d'Amour ou de Convenance Sociale ? From Brand Image to Brand Loyalty: A combination of reason, love, or social suitability? Jean-Louis Moulins Professeur, Université de la Méditerranée, CRETLOG, Aix-Marseille Université jean-louis.moulins@univmed.fr Elyette Roux Professeur, CERGAM, IAE Aix en Provence, Université Paul Cézanne, Aix-Marseille Université elyette.roux@iae-aix.com Directeurs de Recherche à la Chaire Communication de l'ESCP-EAP

you set the number of units produced of each brand? + an example In period 0, we had inventories for our brands, 29470 units for SUSI and 47 units for SULI. To set the number of unit produced for period 1, we looked at how much we produced and sold for the last period and also, the number of units in inventory we had in order to reduce the cost of holding inventories. For the next period, we looked at how customers react to our product, the study of brand purchase intention, inventories… to set our

------------------------------------------------- Ray Ban Good morning everybody and welcome. Today, i would like to outline the Ray Ban brand. Actually, this a brand kown and worn by everbody that’s why i wanted to understand the phenomenon and its success. I have divided my presentation into 2 parts. First, i will explain the history and the origin of the brand name, and finally i will speak about the different components that led them to success. HISTORY Ray Ban is a manufacturer of sunglasses

Forgacs, G. (2003). Brand asset equilibrium in hotel management. International Journal of contemporary hospitality Management, 15/6, pp 340-342. 14 Duncan, T. (2002). IMC : using advertising and promotion to build brands, Mc Graw-Hill, International Edition. 15 Aaker, D.A. & Krishnan, B.C. (2001). Brand equity : is it more important for services ? Journal of services marketing, 15, pp. 328-342. 16 De Chernatony, L. & Segal-Horn, S. (2003). The criteria for successful services brands. European journal

leather goods with 36.9%. There are different actors in the champagne industry. Some groups dominate the market as : We are going to present the communication positioning of La Grande Dame, a swot, what are the objectives to assign to the brand communication, who are the targets, what promise shall we give to them. In a second part, you discover our advertisement, why we create it. You will see the potentialities of each one of the 6 basic plans over 2years and we will propose our

the main cities of the eastern China coast. To penetrate the Chinese market, Caroll will have to take into consideration some very important factors. The legal environment can be hard to face, the brand will may need legal partners to set up a subsidiary in China. In term of products, the brand will need to realize surveys on consumers and trends, and analyze them to know what kind of products the Chinese wants and likes. Caroll will also have to adapt their products in term of sizes, prices;