Brand

a du faire son choix entre une stratégie de globalisation ou d'adaptation. For several years, L'oréal is the brand that everybody knows in the cosmetics field. Indeed, nowadays the brand is present in more than 100 countries, thanks to numerous acquisitions worldwide. Today in ownership of numerous brands, L'oréal does not stop growing and stands out from the other cosmetics brands. The group l'oréal develops every year very important communication campaigns which underlines the ability and the

advanced the idea that brands can create consumer communities revolving around their websites. Today, the conjunction of these two phenomena casts a spotlight on the two neighbouring concepts of brand communities and brand tribes. Business Week, for example, devoted its latest ranking of the world’s 100 most valuable brands (9 August 2004) to the rise of brand communities and to their very positive impact on brands’ health. We are now in a situation where a whole host of brand management parameters

H&M The brand that i chose to study is H&M. H&M is a big store of clothes which proposes at low prices of the trendy clothes, for men, women and children. H&M gets closer of brand such as Zara. H&M became of the affordable popular fashion. I chose this brand because i love the clothes which she proposes. Indeed, almost all my clothes come from H&M. Furthermore, the prices are really affordable. Also, stores are beautifull and trendy, especially the one who has just opened on the famous avenue

evaluation of brand extension », Journal of Marketing, vol. 54, Janvier, pp. 27-41. Abideen Z.U., Latif A. (2011): “ Do brand extensions affect consumer attitude : an ampirical experience with reference to Pakistan”, Journal of Applied Business Research, Laramie, Mars/April, vol.27, Iss 2, p. 19. Alba J.W. et Hutchinson W. (1987) : « Dimension of consumer expertise », Journal of Consumer Research, 13, 4, pp. 411-454. Barret J., Lye A. and Venkateswarlu P. (1999): “Consumer perceptions of brand extensions:

market, I will give you my opinion about which market is the most difficult for American companies. To finish, I will talk about pros and cons of Ford’s model invention strategy and GM’s joint venture strategy. We can ask this question: are American brands able to understand emerging markets to conquest new market share? Writing To start I will give you a description of the Indian and Russian car market. Russia is poised to overtake Germany this year to become Europe's largest automotive

□ Directeur commercial □ Directeur national des ventes □ Manager trade marketing □ Manager régional □ Superviseur 2) Depuis quand vous travaillez à STAR BRANDS ? □ Moins d’un 1 an □ ] 1,3[ans □ [3,5[ans □ [5,10[ans 3) Quel est votre expérience professionnelle dans le domaine de la force

so it is a main customer that firms want to touch. They pull the cosmetic market day after day. Communication : One communication asphyxiating for her competitors Today Loreal is known by all for the efficient of her communication. The brand of image is an advantage competitor, the group are developing one communication strategic very important. The best communication of the group is the slogan of Loreal Paris “ Parce que je le vaux bien” “Because I worst it”. Often criticize by all

collection de chaussure. The strategic choice of Repetto house Like all businesses confronted with competition, Repetto has had to make critical strategic decisions to maintain and expand its market position. The house Repetto is a brand of dance shoes. Rose Repetto created it in 1947 at the request of his son Roland Petit, choreographer and dancer. Repetto is now positioned as a reference not only to the world of dance but also in the world of luxury. With a unique position from

: The objective of this research is to clarify the co-branding strategy and to have a better understanding of consumers perception front to this kind of brand alliances. In this perspective, the co-branding problematic is detailed. Finally, based on the associative network concept, a model of co-branding evaluation and of its impact for the brand ally is presented. 2 INTRODUCTION Menacées par les marques de distributeurs et à la quête d’innovations, aujourd’hui les marques s’associent dans

I) General Presentation A) The Industry Cars market is in crisis, but not the market for sports car, even less Ferrari, whose sales have exploded in 2008. Indeed, the Prancing Horse brand this year has seen its turnover increase of 15.2%. 6587 Ferrari were sold last year, an increase about 2%. These figures do not include sales of the new California whose success foreshadows a very good year 2009 on the market for the sports car. B) Presentation of the firm Ferrari is an Italian