Brand

MEDIA AGENCY Role Part of the marketing communication Bringing along added value to brands throughout media and communication planning Media = ATL/BTL All touch points Activities Strategy + Planning + Research+ Modeling + Trading + Brand content + Finance + IT Responsibilities ROI Productivity Key Performance Indicators keeper (proper to each company) AD Spent in France (net) * OOH out of home = publicité extérieure 12% * Print 41% * Internet 3% SEM = search engine marketing

products, and to sell it. The goal is to avoid the classic chain of sale where the product comes back to a discount trader. A private club which spread by sponsoring has been created. It organise for their members special sales of prestigious and famous brand with huge discount (from 30 % to 70 %). Sales, which owed only 2 in 4 days, mainly concern the textile (80 %), but also the other products as the wine, the small electrical appliances, the luggage, the leather store, the jewels, the watches, sport

active population, and so, city, with high salary, it’s generally the upper middle class. The brand has a standing of « classic », and aim for similary people, crested and rather classic. Purchases are to be classed in the category « direct and reflective buying », moreover, customers are loyal to the brand. However they are less sensitive to the differents communication efforts made by the brand. The main concurrent of Ralph Lauren is Lacoste. They engage, since their creation, a battle

- Good morning everybody, my name is jbhkb, I’m a designer for a new brand « Revolution » and now I’m going to present my project. - First, I’m going to describe my product : The product is a watch. His name is Revolution because It’s a new generation This last one generation of watch is not expensive and works thanks to heartbeat. It is waterproof, it is the watch of the celebre actor Tom Cruise. She is practical, and allows thanks to her GPS joined to find a way easily. It is easy to use

généralement être remplacé par des sous marques A lot of people buy the brands because I think that by buying brands they look above all for the quality but also for the image that a product often an effect of fashion)reflects as the last bag has the fashion. It is especially the case at the teenagers.. For me, the brands are also very important because generally they are synonymic of quality. However the brands are still indispensable because as shows him or of quality standard are compulsory

 Case Study Luxury Cars Question 1 : Identify the luxury car brands launched by Japanese carmakers Toyota, Nissan and Honda. In which years were those luxury brands launched ? Les marques japonaises de voitures de luxe Honda Toyota Nissan Gamme Acura (1986) : elle comprend aujourd’hui différents modèles de voitures tels que la MDX sortie en 2013. Gamme Lexus (1987) : Modèles actuels de berline -> CT, IS, GS, LS HS -> le premier véhicule Lexus hybride. Gamme Infiniti

equivalent to Art. 81(3) i.e., no possibility of exemption. There is an absolute abuse, which can not be for the benefit of the consumer, or no abuse at all. A Dominant Position In the case we are going to look at in more depth below, United Brands the Court defined a dominant position as “…a position of economic strength enjoyed by an undertaking which enables it to hinder 阻碍the maintenance of effective competition on the relevant market by allowing it to behave to an appreciable extent independently

– low growth, low market share Brand: The set of physical attributes of a product or service, together with the beliefs and expectations surrounding it - a unique combination which the name or logo of the product or service should evoke in the mind of the audience. Brand extension strategy: The process of using an existing brand name to extend on to a new product/service e.g. the application of the brand name Virgin on a number of business activities. Brand name: Used for the identification of

consumers usually go for older brands. Based on a study concerning French perfume market, the article describes how young consumers can easily change their habits or their tastes while older people like to stick to what they are used to. As a matter of fact, young and older have to be seen differently in marketing plans. Young can be a very good target for a new brand because they not only like changing but they also like innovativeness and changing for newest brand. But young are used to act that

DIESEL This document is a provocative advertising campaign from DIESEL, the famous Italian clothing manufacturer. It is one of the most billboards which composed the “Global Warming Ready” campaign, created by the brand. 1. Description and interpretation We can see two characters, a man and a woman, so beautiful even if we have the impression that they are survivors. Their clothes are surprising, very fashion and inappropriate. In fact, we can observe New-York city, with the Empire State