Brand

Expertise * Distribution System * Consumer feedback * Strong UK identity- British heritage * Strong brand in Europe | * Brand Awareness * Ad Recall * Prices on various product lines compared to competitors * Weak marketing skills for the U.S market * Not a market leader in the U.S car industry * The merge of names | Opportunities | Threats | * Openings to extend brand * Openings to extend image * Increasing market share by stealing from the rivals * Serving additional

The Luxury Sector Previously reserved to happy few, since 20 years, the luxury market has become more accessible. More than one European by two has bought a luxury brand within the last 12 months. This sector is represented by 20 000 companies and more than 125 000 employees. There are three kinds of luxury: the inaccessible one, the intermediary one and the accessible one. This very targeted and poor distribution market is characterized by products and services of excellent quality:

Management Nouvelle gestion * Gross Margin 15 Times the Industry Average Marge brute 15 fois la moyenne du secteur * One of the best marketers in the world L'un des meilleurs spécialistes du marketing dans le monde * Diversified brand portfolio: more than 300 brands with more than 79 billion in Revenue portefeuille de marques diversifié: plus de 300 marques avec plus de 79 milliards de dollars en recettes * Tightly integrated with the largest retailers in the US and around the world Étroitement

to compete with famous national and regional brands. Not only a retailer, Kroger co has the largest food manufacturing business in the US. Its 42 facilities are used to produce the major part of its private label products, the rest being produced by leading national brand producers. This vertical integration affords them to get a better profit margin on the private label products. Which are, by the way, comparable in quality to similar national brands. INTERNATIONAL MARKETING, KROGER & CARREFOUR

business and become more and more successful as he designed for several well-known brands: Naf-Naf, Kookaï, Levi's, Liberto... He even worked with Paul Guerz, the father of David Charvey. In 1990, Christian Audigier decided to go to the United States, there, he's offered the opportunity which made him famous: he's been proposed to rise Von Dutch brand. With Tonny Sorensen's help, he succeeded in turning the brand into one of the clothing references of celebrities. Besides, Christian Audigier's way

buy the brand not the jean  International Brand     Diesel - prêt-a-porter male and female seasonal collection, mainly focused on denim 55DSL- sportswear DieselStyleLab-limited edition pieces Diesel Kids- babies, kids, teens; bright colors & modern gutsy lines  Licensed products: Diesel shades, shoes, time frames, fragrances and cosmetics, writing tools, and jewelry History-“ The Haute Couture of Casual ”          1978-creation of Diesel brand name 1985-Renzo

some elements about the future of Caroll in the Chinese Market. CHRONOLOGY OF CAROLL Company 1963: launch of the brand, "Carroll Knits" by Raphael Levy and Joseph Bigio. 1980: Launch of the ready-to-wear and opening the first franchised shops in France. 1984: Opening of the first branch and IPO. 1988: A subsidiary of Groupe Andre (now Vivarte). 1994: Creation of the brand "Caroll Paris. 1997: International expansion. HISTORY OF CAROLL Company This "success story", one of the largest

Faguo is a new brand of shoes which is very involved in environmentalism. They based their reputation on that principle and they got famous thanks to that. Let’s see how ecology became profitable ! Annonce du plan : We are going to see the different sides of the success of the brand. At first, we’ll explain how Faguo became qualified as a “young brand”, then the original marketing strategy which makes the brand famous. After that, we’re going to introduce you the principle of the brand and their truly

vidéos qui n’a pas marché et extension marché asiatique •  1987: Mattel développe une stratégie pour renforcer ses principales marques et repérer de nouvelles marques phares potentielles : c’est la stratégie de « core brands ». • 1993 : La stratégie de « core brands » de Mattel atteint son paroxysme avec la fusion entre Mattel et Fisher-Price, numero 1 mondial des jouets pour jeunes enfants et jouets éducatifs. • 1997 : Mattel fusionne avec l’entreprise « Tico Toys », la 3ème plus

large range of marketing tools like scientific demonstration with experts to proof the efficiency of the product, celebrities endorser or animated character and also play with the emotional appeals and elements to create some common values between the brand and you. The first step of this marketing communication is to catch your interest which could be tired by the quantity of advertising it has to face with daily. To reach this goal, they have to be original and attention getting to surprise you