Brand

(57% volume and 56% value) in |Nespresso, Tassimo and Senseo all have growth potential. | |2005. And then 30% increase each year ever since. |Most of the major players see the capsule segment as a strategic | |Most brands on the capsule market cannot actually produce real |step. For all intents and purposes, they have at least tried to make| |espressos out of their machine. Only hard capsule producers can. |an entering in the capsule market.

Nestlé häagen Dazs Masterfoods 6,60% 5,20% 29,20% 27% 24,50% LES PRODUITS CONSOMMES EN FRANCE bacs 7% 3% 4% 34% 12% cônes bâtonnets confiseries glacées et spécialités individuelles spécialités à partager pots 26% 14% autres BRAND AUDIT : PERFORMANCE DE CARTE D’OR FORCES Un savoir faire depuis 1978 Leader incontestable sur le marché des bacs  39,6% de PDM en valeur soit 1,3 point de plus qu’en 2009  Capacité d’ Innovation- capacité à renouveler et à enrichir ses gammes

noticed two different points of segmentation: the social class and the age. The touched social class demonstrates that it is about customers with high incomes and liking the luxury. Furthermore, Nespresso aims at the well-off (CSP ++) to assert its brand image and the membership of its product in the field of the luxury. The process Nespresso is unique because it is protected by a patent for the machine and thus Nespresso benefits from a monopolistic situation. The basic product of Nespresso is

15 Introduction: In this beginning of the 21th century, consumers must face millions of brands throughout their country and also throughout the world. In this struggle between the brands to gain market shares and to be a global recognized brand, each one of them wants to act at the best to satisfy the consumers’ needs using different strategies and tools. In this study, we will analyze the case of the brand Bionade which produces a non-alcoholic organic drink. Our mission will be to analyze the

personnes qui le portent. »4. Ainsi on estimait que le marché mondial du luxe pesait 170 milliards de dollar en 20005. Managing luxury brands » du Journal of Brand Management, 1996,vol.4 n°4, pp 251-60, « Le luxe : représentations et compétences », Décisions Marketing, N°9, Septembre-Décembre 1996 3 « Observations: Understanding the world of international luxury brands », Journal of advertising research, Vol 35 N°4, pp 69-76 4 Eric Vernier, et Pierre Ghewi « La banalisation du luxe » in Cahiers du Laboratoire

PRESENTATION ORALE ANGLAIS : L’OREAL We are going to introduce you the most famous French cosmetics brand which is l’Oréal. We have chosen that brand because we are young girls, and like almost all the girls of the same age, we have used, we have been using or we are going to use l’Oréal products once in our lives. Indeed, that brand offers a plenty of products in several areas that is why it is very attractive. I) Few things about l’Oréal story L’Oréal has been created by Eugène Schueller

company SIDAS DOLCIARIA S.p.A. and founds HARIBO Italien S.p.A, based in the northern Italian city of Milan. 1992 : HARIBO sets up a sales organization in Finland, with its headquarters in Helsinki. 1993 : HARIBO takes over the famous Vademecum brand, which comprises dental chewing gums and cough sweets. Porter’s Analysis We will now analyze the environment in which the company operates Haribo with Porter's analysis that describes the strengths of each market participants… * New

1. History The brand Renault was created in 1898 by three French brothers: Louis, Marcel and Fernand Renault. The first Renault car, the Renault Voiturette 1CV was sold to a friend of Louis' father after giving him a test ride on December, the 24th 1898. His friend was so impressed by this tiny car, how it ran and how it climbed the streets that he bought it. The brand became rapidly known thanks to automobile racings. In fact, their cars were high performance and won competitions. Renault

your own » qui permet au consommateur de créer son propre polo à son envie. The different products by Ralph Lauren Ralph Lauren has greatly diversified in its products. It includes: - Ready to wear, with polos are the flagship products of the brand, but there are also The shirts (dress or casual), sweaters, jackets, shirts, pants, suits, coats, evening wear ... - The shoes and accessories such as ties, scarves & gloves, hats, belts, wallets & cufflinks, bags & luggage, sunglasses 

Jennifer LOPEZ. She is a singer, world-famous. L’Oréal decided to make of her, one of icon of the brand. We know that L’Oréal works only with big celebrities, as Eva LONGORIA, Jane FONDA, Claudia SCHIFFER,… To take Eva LONGARIA and Jennifer LOPEZ as two icons as the brand, allows to target the latin community, it’s an essential point for L’Oréal. In the second campaign, we can see a website of the brand DOVE. This site does not propose products, but an innovative concept. Indeed, this one is called