Business to consumer

To the CONSUMER BEHAVIOUR TRACK BEGINNER stage of dissertation EMAC Doctoral Colloquium, Athens, 2006 The Impact of Consumer Ethnocentrism, Consumer Cosmopolitanism and National Identity on Country Image, Product Image and Consumers’ Purchase Intentions Katharina Petra Roth Department of International Marketing University of Vienna Brünnerstr. 72, A-1210 Vienna Email: katharina.roth@univie.ac.at Tel (Fax): +43-1-4277-38040 (38034) Keywords: Country Image, Product Image, Consumer Ethnocentrism

| | |The history of marketing | | |Types of the business orientation | | |Types of marketing |

growth High share | High growth Low share | Low growth Low share | Business is likely to generate enough cash to be self sustaining. Recommended tactics: * promote aggressively * expand your product or service * invest in R & D | Business can be used to support other business units. * defend & maintain | Business requires a lot of cash to maintain market share. * invest more cash * or, divest | Business is a cash trap. * focus on short term * avoid risky project * limited

Unfortunately, it is unequally distributed among companies, industries and nations. Marketing in the 21th century How Business and Marketing are Changing • Substantial increase in buying power • A greater variety of goods and services • A greater amount of information about practically anything • A greater ease in interacting and placing and receiving orders • An ability to compare ratings/opinions on products and services • Companies can collect fuller and richer information about markets, customers

access to major highways, and large free parking, one plus for a quick and easy webanalytics. A shopping center is considered a living for go to the shopping in familly, a positive point to be closer to consummers of all generations. The disavantages are the price of rentals, rent 15 to 20% more expensive than downtown. More the shopping center is big, more the price of rents is expensive. The rate is higher is shopping center, must predict the sraff so significant cash out flows. Consumer can by

Business Cycles Analysis: FRANCE Vs THE INTERNATIONAL ENVIRONMENT Table of contents I) THE INTERNATIONAL ENVIRONMENT 3 a. World Real GDP Growth 3 b. Oil Price 6 c. Exchange rate 8 d. Special Factors 9 II) DATA ON DOMESTIC ENVIRONMENT 10 a. Business Survey Data 11 b. Index of Consumers Confidence 17 c. Labour and Capital 18 d. Prices, Wage Levels, Interest Rates 19 e. Economic Scorecard 21 III) CONTRIBUTION TO REAL GDP GROWTH 30

Purpose – To investigate consumer attitudes in India towards local and foreign brand names, against a background of increasing prevalence of foreign brand names and stereotypes of countries of origin covering the range from positive to negative. Design/methodology/approach – A structured questionnaire administered face-to-face to 112 consumers in the city of Lucknow. Attitudes to brands categorized as “foreign” or “Indian” were measured by seven-point semantic differential scales, and consumer ethnocentrism

connection with the outside. Therefore open the campus flower store within the campus is necessary to people who study, work or live in the campus. This setup project sets the college as the place to operate a campus flower store and attempts to convenient to the students, teachers and residents who want to buy flowers in the campus to save time, to meet the growing demand on flowers in campus market, and to beauty the military school with flowers. Therefore, this paper analyzes the strength and weakness

FIRMS 50 opinion research services within the United States was up 1.6% in 2008 from 2007, but a er adjustment for in ation, “real growth” was -2.2%, the rst such downturn in more than 20 years. Real Spending Turned Negative ■ % REVENUE GROWTH YEAR TO YEAR RIGHT SCALE ■ NUMBER OF RESEARCH FIRMS LEFT SCALE 13 marketingnews Spending for marketing/advertising/public 06.30.09 REPORT ■ % REAL GROWTH (AFTER ADJUSTMENT FOR INFLATION) RIGHT SCALE 15% 200 12% 150 9% GROWTH

Consumer behavior can be defined from two different perspectives because the term refers to -Human thought and action -A field of study that I developing an accumulated body of knowledge Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs. The basic consumption process is needs, want, exchange, costs and benefits, reaction, value. A want is simply a specific desire that spells out a way a consumer can go about addressing