Competitive Analysis

actuels / valorisent; - understands that the product/process/service meets a need or solves a problem not met by other competitive solutions; (don't waste time and energy trying to convert the wrong businesses to your system or solution); - Comprend que le produit / procédé / service répond à un besoin ou résout un problème rencontré par d'autres pas des solutions compétitives; (ne perdez pas de temps et d'énergie à essayer de convertir les entreprises mauvaises à votre système ou solution); -

Summary 3 Analysis of Current Situation 3 Objectives 4 LVMH, an international group 4 The corporate structure 6 The luxury market 8 Differentiation Strategy 11 Diversification strategy 12 Competitive context 14 Synthesis and perspective 15 Executive Summary Executive Summary            The current outstanding performance of Moët Hennessy - Louis Vuitton or LVMH in the international marketplace necessitates effective management strategy to maintain its competitive position

8 • Brand Positioning 9 Competitive Analysis 11 • Identification of main competitive companies/products in foreign market 11 • Market position of each competitor 15 • Key strategies of each competitor 15 Analysis of Barriers to Entry 16 • Description of legal administrative barriers to foreign market 16 • Description of measures taken to deal with these barriers 16 SWOT Analysis 17 • Strengths 17

Global Marketing | | TERM PROJET: FINAL WRITTEN REPORTPierre CABANNES-Louise QUILLET | PART I 4 INTRODUCTION 5 I. Internal analysis 6 a. Presentation 6 b. Strengths and Weaknesses from the SWOT 10 II. International expansion objectives 11 a. First three-years objectives 11 b. Long term 12 III. Luxury Department Stores: sector analysis 13 a. Global Scale 13 b. Turkey scale 16 c. Saudi Arabia 17 d. Israel 18 PART II 20 I- Country selection 21 1. General

Nguyen Vinh Aurélie HEC-Ulg 2009-2010 Outline 1 2 3 4 • Company presentation • SWOT Analysis • Marketing strategy • Conclusion 1. Company presentation •  Operating in over 50 countries around the word •  7,000 employees through a chain of 2,133 stores •  Specialized in cosmetics made from natural ingredients •  Mix of activism and marketing •  2006  owned by L’Oréal 2. SWOT Analysis Strengths • Niche positioning • Low cost sourcing • Improving quality Weaknesses • Low pay • Against

obsolete ou encore nous faire dépassé par nos concurrents il est important d’établir de nouvelles strategies en function de ces changements. Par ex à travers l’innovation) new strategies have to be constructed more often. The demand of the dynamic and competitive business environment can potentially overwhelm an organization’s tried-and-true methods for making strategy. Value creation has become intimately associated with the ability to continually innovative business strategies. Such capability must be

: Explain the method 6 3 : Information research 7 4 : Selection of key elements and construction of the matrix 7 5 : Strategy development 8 6 : Other tools 9 C : Analyse writers 10 IV : EXAMPLE OF SWOT 11 V : CRITICAL ANALYSIS 13 VI : CONCLUSION 16 VII : BIBLIOGRAPHY 17 INTRODUCTION Develop product, complete a project, solve a problem... Organizations have often actions like these to achieve. The question then arises: How to carry out its actions?  In any

© Academy of Management Journat 1982, Vol.25, No. 3, 510-531. Strategic Attributes and Performance in the BCG Matrix— A PIMS-Based Analysis of Industrial Product Businesses^ DONALD C. HAMBRICK IAN C. MacMILLAN DIANA L. DAY Columbia University This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in their performance and strategic attributes, according to

illustrates the Trust-Mart’s strategy in many aspects such as in choosing address for shops, competing, brand name, stuff management, selecting and delivery of flow of material goods, price, sales promotion, production management and so on. Based on the analysis of the general situation; the thesis at the same time brings up such questions as operation pattern, market position, informativeness, strategy of low production cost as well as the relationship between the Trust-Mart and its supply merchants, the

Market research Summary 1- Introduction 2- Analysis of the market a. Cookware and recession b. Interest in cooking on increase c. Who buys what ? d. Supermarkets: the place or purchase e. Growth yet to come 3- Porter’s forces 4- PEST analysis 5- Analysis of the costumer f. Segmentation and Targeting g. SWOT 6- Conclusion 1- Introduction For our group project, this year, we decided to get interested