Competitive Analysis

of an internationalisation. The environment group includes the international industry structure, the degree of internationalisation of the market and the host country facts (market potential, competition, psychic/geographic distance…). Next to the analysis of the tow first groups, we are faced to the international market segmentation, which implies the international market selection. Next to the previous ideas, we are now focusing on international market identification. This market identification

Marketing planning : • Strategic plan • Long range plan • Short term plan (annual) Strategic plan: • mission statement : market-oriented, feasible, motivating and specific. • Strategic objectives. • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) • Portfolio analysis • Objectives and strategies. Inside research : • Looking at the market is relatively easy. • Look internally : an existing organization cannot do everything. • What can it do best? • Which financial model? •

average investment; not based on cash flow accretion an increase in units or volume caused by the addition of material or by factors inherent in the production process activity a repetitive action performed in fulfillment of business functions activity analysis the process of detailing the various repetitive actions that are performed in making a product or providing a service, classifying them as value-added and non-value-added, and devising ways of minimizing or eliminating non-value-added activities

HeLMig/J.-a. HuBer/P. S. H. LeeFLang services cards). Along with classical brand extensions and other brand alliance strategies, such as advertising alliances and dual branding, co-branded products offer a means of differentiating products in competitive environments. Through physical product integration, by which one product is branded, i.e., identified, simultaneously with two other brands, companies can realize positive effects for both products. Thus, compared to other forms of brand alliances

environment facing the business. To analyze the general global environment of Elecdyne, we will use a STEEP table which provides concentrated information covering Social, Technological, Economic, Ecological and Political aspects of environment. ( STEEP Analysis for the year 2010 ) STEEP PROCESS TRENDS Electronic devices are increasingly popular,people want to have all the latest in technology (Life without a mobile phone. Is it EVEN POSSIBLE?, 2010) New social networks become marketing platforms,

This profile is a licensed product and is not to be photocopied 0164 - 0810 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Bayer AG Adolfo Dominguez Industria de Diseño Textil, S.A. Devanlay SA MARKET FORECASTS Market value forecast MACROECONOMIC

Intelligence system (process description), GIA (2006)............. 73 Figure 14 : BI Product Pyramid, GIA (2006)....................................... 76 Figure 15 : Examples of BI Product Group, GIA (2006)......................... 77 Figure 16 : Competitive Intelligence system in operation, GIA (2005)........ 80 Figure 17 : Processus de veille....................................................... 82 Figure 18 : La valeur de l'information, Y.-M. Marti et B. Martinet............. 83 Figure 19 :

of the need of the customer. Bargaining Power of suppliers: Supplier power is not really high, it is moderate. There is a lot of publisher and distributor. Publishers have a power on the titles, the price and the retailers’ cost price. Competitive rivalry within an industry: Amazon.com is THE bookseller of top 500 websites in the worldwide according to Media Metrix. With 80% of the online bookstore market Amazon.com have a lot of rivals. The first one is Apple with its new product the I

logic, when a firm has a discordance between its own competitive advantage and the comparative advantages of its home country, by locating abroad it searchs a host country with comparative advantages adapted to maintain and reinforce its competitive advantages. This discordance/concordance logic cornes from the supply side (production costs, technology), as well as from the demand side (specifie demand, markel's size, accessibility). Empirical analysis concerning Japanese FDI underline the importance

régulation de l'entreprise par les SI SI = pivots et interfaces indispensables à la gestion de l'entreprise Réactions en temps réel → Recentrage des actions en fonctions des informations obtenues ( SWOT Analysis ) Développement des méthodes de collecte, de traitement et de diffusion des informations ( exemple :