Competitive Analysis

continues to take its course. Data and information at my disposal comes from a couple of case studies that have been studied by other researchers in their own different contexts. By applying the same research design to every case, the research analysis will lead to the findings which will therefore show a deeper understanding of the issue at hand, hence putting them into a context to show, as well as throw some light upon the research issue at hand. 5.1. The guiding cases to the research

SWOT Analysis: Strenghts Weaknesses Leading brand Control of the value chain Fluidity, reactivity and fiability regarding the supply chain Quality and originality of products Low price Low marketing costs The developed information system High cost for creation and production Increase of demand regarding customers Risk of being out of stock High costs to compensate the lack of marketing (location of stores) Opportunities Threats Textile is an high competitive sector

affaires,1994. [Gibbons, 1996] Gibbond P.T., Prescott J.E. Paralllel competitive intelligence processes in organisations, International Journal of Technology Management, Special Issue on Informal Information Flow Vol.11,n°1/2, p.162-178,1996. [Gilad, 1988] Gilad B and Gilad T. The business intelligence system: a new tool for competitive advantage, Amacom 1988. [Goshal, 1991] Goshal S., Westney D.E. Organizing competitor analysis system, Strategic Management Journal,12(1), p.1731,1991. [Koenig, 1996]

Senseo Nespresso Delonghi Tassimo Cafetière Théière Multi beverages We can note that Tassimo is on a niche thanks to its multifunctional product. That gives to Tassimo a competitive advantage and can convice consumers to choose this machine rather than competition. AND MIDRANGE !!! Diagram Analysis of the characteristics of Tassimo compared to competitors Multi beverages DIVERSITY OF COFFEE PORTIONS QUALITY OF MACHINES  (NUMBER OF BARS PRESSURE)

environment 8 III. GENERAL ELECTRIC : ITS POSITION & STRATEGY 9 1. Porter’s Five Forces 9  Power of buyers 9  Power of suppliers 9  The threat of new entrants 10  The threat of substitutes 10  Current competition 10 2. Competitive Strategy 11 IV. GENERAL ELECTRIC : ITS MOST URGENT ISSUES 13 1. Dependence on suppliers 13 2. Intensity of competition 13 3. High level of indebtedness 14 CONCLUSION 15 REFERENCES 16 APPENDIX 1 18 * INTRODUCTION General Electric

Singapore is foreigners, and around 50% of the workers there are not Singaporeans. Most of the countries have 1 or 2 official language(s), but Singapore has got 4: English, Malay, Chinese and Tamil. The economy is very prospering in Singapore, competitive and innovative, making it one of the Fours Asian Tigers and the world’s fourth largest foreign exchange centre after London, NY and Tokyo. Adding to that, their economy is considered as the most business-friendly economy in the world, which encourages

Our countries: Europe: Poland [pic] America: USA [pic] Africa : South Africa [pic] 1st question: presentation of the three countries I. Poland 1. Hofstede analysis [pic] - Power distance: For the Polish society, typical norm is medium power distance (60). Possible explanation of these results lies in the role of the communist ideology during the past few decades proclaiming equality in all aspects of social life. However, the

MARKET Sommaire INTRODUCTION PHASE 1. INTERNAL ANALYSIS 1. 2. 3. 4. STRATEGY AND MARKETING MIX PRODUCTION ORGANIZATION FINANCE 4 6 6 7 8 9 EXTERNAL ANALYSIS PHASE 1 5. 6. 7. 8. 9. ECONOMIC ASPECTS POLITICAL ASPECTS DEMOGRAPHIC ASPECTS SOCIO CULTURAL ASPECTS IN RELATION WITH BEAUTY MARKET GEOGRAPHIC ASPECTS AND DISTRIBUTION STRUCTURE 11 11 15 17 19 20 EXTERNAL ANALYSIS PHASE 2 10- POTENTIAL BUYERS ANALYSIS 11. COMPETITIVE ANALYSIS 12. PRODUCT 13. PRICE 14. DISTRIBUTION 15. COMMUNICATION

discussed as being a critical component in an organization's ability to sustain a long-term competitive advantage. Although numerous research studies suggest components of an effective KM program, few test the models proposed. This study uses Leavitt's (1965) model of organizational change as a framework to assess the components necessary to develop and sustain an effective KM culture. A factor analysis supports the importance of Leavitt's four factors -- task, structure, technology, and people

Content Overview Background Operations Sales By Format Carrefour By Country Sales Breakdown By Region, 2002 Sales Breakdown By Country, 2002 Latest Major Developments Carrefour In Context Leading Global Retailers’ Spread, 2002 Analysis By Country Prospects And Strategy SWOT Analysis Overview Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1 6 Avenue Raymond Poincaré, Paris 75116, France Tel: +33 1 53 70 19 00 Fax: +33 1 53 70 86 16 Website: www.carrefour.com Carrefour is the world’s