Competitors Analysis

Markets/Products analysis Cosmetic’s market A growing market : Since 1990, the world cosmetics market has been growing at twice the rate of the annual global average GNP. It is still growing even in developed countries, thanks to new demands and new markets, but the growth of the cosmetics market is especially important in the emerging countries where the correlation between economic development and consumption of cosmetics is strong. (Size of cosmetics market, 1991: 63.4 billions of

I) Presentation of the companies II) Business analysis a. RH management III) SWOT Analysis IV) PESTEL Analysis Cheeky VS Captain tortue Le marché de Cheeky : Cheeky was established in 1994 and currently operates more thans 160 stores around Argentina, Bolivia, Colombia, Chile, El Salvador, Netherlands, Spain, Honduras, Guatemala, Italy, Mexico, Panama, Paraguay, Peru, USA, Venezuela and Paraguay. Cheeky is the Argentine children’s clothing brand name that has grown the most

and extremely powerful DELL direct logistic model is very attractive for other companies of similar industry. Therefore, Michael Dell becomes distributor in a B-to-B model for many other firms in the high-tech industry, even if these are indirect competitors for substitute goods. Research & Development As we’ve seen, Dell is changing its positioning in order to win back market shares. After having tried to distinguish itself through very low prices, Dell is trying to develop a new strategy

d’entreposage des stocks au minimum; * savoir en temps réel où un produit se trouve dans la chaîne d’approvisionnement et combien de temps ça prendra pour le retrouver sur les étagères des succursales. SWOT WAL MART Walmart Porter's 5 Forces Analysis • Menace d’entrant potentiels : moyenne o Les grossistes pourraient passé du coté des détaillants o Les barriers pour entrer sur ce marché sont relativement difficile à passer : Wal-mart a des systèmes de distribution exceptionnels, des endroits

not afraid to jump on opportunities which are global in scope •  It has an expectation of reasonable return on investment •  There is an strategy of expansion •  The importance of the unit in the company's behavior •  better relations with its competitors (ex : partnership with the cable company NTL) To conclude Branson has a significant role to define the business model. Thanks to his strong personality , he creates an identity with common value in the company and has permitted to build a family

KEY QUESTIONS Which game are we playing? * Rules * Constraints * Handicap Which competitors are we fighting against? * Size * Weapons * Shape What do we know about ourselves? * Strength * Weapons * Soldiers * Allies / Ambassadors * Learning Measurement if you can measure it, you can improve it Milward Brown (tracking data) Econometric analysis (sales and contribution in sales of the different media) OMD’S reach and awareness optimization

EBay’s Swot analysis • Strengths ➢ eBay is the leading global brand for online auctions. The company is a giant marketplace used by more than 100 million people to buy and sell all manner of things to each other. ➢ The company exploits the benefits of Customer Relationship Management. Buyers and sellers register with the company and data is collected by eBay on individuals. This is the Business to Consumer (B2C) side of their business. However the strong customer relationships are founded

SWOT The company Ebay has strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is taken into account in the strategy, internal and external factors, maximizing the potential of strengths and opportunities, and minimizing the effects of weaknesses and threats. Strengths: - Ebay is the world’s largest online auction website. It is a giant marketplace used by millions of people all over the world to buy and sell all things. - The company uses the power

slowing the pioneer's diffusion, and reducing the pioneer's marketing spending effectiveness. Innovative late movers are advantaged asymmetrically in that their diffusion can hurt the sales of other brands, but their sales are not affected by competitors' diffusion. Lilien and Yoon (1990) find that success is lower for first and second entrants; higher for third and fourth; and again lower for fifth, sixth, and subsequent entrants in selected French markets for industrial goods. Late movers can

research paper is to seek greater clarification for these concepts. The observation and the critical analysis of definitions and previous terminology have highlighted three phases in the evolution of the general notion of surveillance : emergence, maturity and consolidation. It has also been noted that the dates and durations of these phases vary from one country to the next. From the analysis of the evolution of related concepts, we learn that surveillance, watch and intelligence constitute