Competitors Analysis

Company: 8 Legal structure: 9 The location: 9 The employees: 10 IV/ Marketing analysis: 11 The target: 11 Market study: 11 The French shoe market: 11 The potential and real market: 12 The competition: 13 The promotion: 13 The prices: 14 The SWOT analysis: 14 V/ Financial plan: 15 The opening: 16 The first year: 17 Sales estimation: 17 Expenses: 17 Second and third year: 21 Financial analysis: 22 V/ The future development: 23 Appendix 1: 24 Appendix 2: 25 Appendix 3:

(segment A). Malgré sa petite taille, la Twingo dispose d’un intérieur très spacieux B. Dissemination process Critical momentum Enrichments of the product / services Market targeted Sales volume By the company By competitors By the company By competitors By the company By competitors Time 2 1996 Apparition de la Citroën Saxo. et de la Peugeot 106 Phase II. Renault lance la Twingo 3ième collection La Twingo gagne en puissance et en maniabilité. La Saxo et la 106 sont des voitures dynamiques dont

Each organisation has a different type of orientation that shows what it is focusing on. As stated by D. Jobber, the marketing concept is expressed as achieving corporate goals by satisfying the customer needs and expectations better than other competitors. Organisations may adopt different types of organizations orientation to achieve its corporate goals. The different types of organisation orientations are mentioned below: * Product orientation * Production orientation * Sales orientation

relevant media in where the message will be given. The advert’s agency has to choose the right media in order to ensure that the message will have the most valuable communication impact. This stage needs to be supported by a market research and analysis in order to make sure that the message will be clear for the costumer. Once again, the market research is necessary to make sure that there is a real, relevant and profitable target behind the advert. A big quantity of money is involved and companies

price Suppléant marques qui ont un prix moins cher * Private label growth croissance des marques privées * Slowdown in consumer spending in the US & globally Ralentissement des dépenses de consommation aux États-Unis et le monde * Key competitors expanding their product portfolios through acquisitions Les principaux concurrents élargir leur portefeuille de produits grâce à des acquisitions * Increase in raw material price Augmentation des prix des matières premières * Commodity cost

II. Competitors(Name/Home market/region/different) a) Avon 1. USA 2. Makeup, nursing, perfumes, jewelry 3. Sales experience, Male products and children products continue to expand b) Natural cosmetic 1. India 2. Makeup, medicine, food, gift 3. come from Asian, the ingredients of the product are mainly herbs c) Falabella 1. Argentina 2. Almost all kinds of goods 3. A strong department store, abundant capital III. Analysis

Swot analysis Strength Weaknesses - Expansion of range for new market - Expansion of target: women - Extension of market because the regulatory changes - Lost market share - Government politics: limited selling - Damage for the health - Young fidelisation it’s difficult - Competitors have low prices - Consumers behavior change: natural tendancy Opportunity Threats - World leader of energy drink - Notoriety and engagment of brand - Strong events - Communication multi canal - Expansion

Consumer Behaviour How a football club becomes a brand ? Introduction * External diagnosis * Macro- environment: PESTEL template * Offer * Demand: * Quantitative analysis / Qualitative analysis * Consumption process * Individual determinants of consumer behaviours * Environmental influences * Internal diagnosis * Olympique Lyon: a modern sucess * AS Saint Etienne: a former glory * Strategic& operational decisions Conclusion

advertising agency and this helped in the creation of a new fashion, that encourage people, specially young people, to wear in sports clothes and in a casual way. Nevertheless, in the middle of this decade, some problems arouse due to one of its major competitors: Reebok. But using Michael Jordan as the spokesperson and image of the brand and the creation of one of the most famous and catchy slogan, “Just Do It”, helped the company to continue being one of the most successful in the industry. Nike produces

can I sell quicker and at a higher price my competitors ? How can I adjust reduce my stocks without interrupting supply ? How can attract clients to my brand ? etc … We can see that these 2 simple rules have many effects. Which explains the complexity of the modern Retailers organization. I intend to focus on the second part of the question (Sell It quickly at the higher price), especially in the context of hypermarkets. 3. French retail analysis : The French food-market follows some guidelines