Consumer Electronics Show

2005 © The Economist Intelligence Unit 2005 1 Assessing payments systems in Latin America Contents Executive summary Electronic payments systems Electronic payment products Conventional payment cards Smart cards Stored value cards Internet-based Payments Payment systems infrastructure Clearinghouse systems Card networks International comparisons Electronic payments systems in Latin America Polarized distribution of income Importance of family remittances Financial sector restructuring

order to achieve this, companies produce large volume of products to reduce production cost per unit. This reduces the total costs and increases efficiency. It assumes that customers are cost oriented and making affordable products will attract consumers. (F. Brassington & S. Pettitt, Principles of Marketing, 2006) * A Sales orientated company concentrates less on the demand of a particular product. They believe that the customers are primarily reluctant to buy products and a company should

véhicules. Alors que Microsoft, IBM, Nokia ou BlackBerry sont déjà implantés sur ce marché de la voiture connectée, Apple cherche avant tout à damer le pion à Google, de loin le plus offensif et agressif de ses concurrents. Le 6 janvier, lors du Consumer Electronics Show à Las Vegas, Google a scellé un partenariat avec General Motors, Audi, Honda et Hyundai afin qu’ils puissent introduire le système d’exploitation Android dans leurs propres véhicules source: Lemonde.fr

compte de leur année de parution, on trouve le téléphone intelligent dans l’étape de croissance car on constate que les ventes progressent rapidement, il y a l’augmentation des nombres des concurrents offrant le même produit surtout après le Consumer Electronic Show tel Dell,HTC,Lenovo et on trouve aussi il que certaines compagnies ont lancé une version améliorée de leur Smartphone telque Motorola, BlackBerry et IPhone. La stratégie marketing compte trois phases : la planification, la mise en œuvre

million) in 2009. And Amazon catches more than the half. The increase in sell is more substantial than others sectors like multimedia pole or traditional bookstore. With the evolution of the technology, the risk is to replace the paper book by some electronic machine. But the question is: what is the impact of the rise of Amazon on the book market? To begin with, I’ll introduce the Kindle, the Amazon’s star product; explain its influence, year after year, on the books’ market. In a second part, I’ll

TWiTTER... MOTOROLA communique aussi à travers différents moyens hors média : Forum de l’innovation et de technologie, ex : MOTOROLA participe à plusieurs événements à travers le monde : 2011 : participation à «  L’international Consumer Electronics Show (CES) mais aussi par l’organisations de ces propres forum dans des hôtels de prestige. Motorola Maroc qui a créé l’événement, en s’engageant à prendre en charge la bourse scolaire de ces filles à travers un partenariat signé entre

likely than others to buy your product. So begin by focusing on a segment of the market. Select a profitable niche, and exceed their expectations. While every homeowner in your community may need a furnace eventually, picking a subset, a type of consumer or a particular neighborhood, allows you to concentrate your effort. Your marketing will be significantly more effective if you reach the same audience two or three times, so your message can really sink in to them. • Message: Now that

advertising The Apple’s advertisements are famous all over the world, because they are as innovative as design of their products. The first Macintosh adverts were based on the slogan “Think different”. These adverts were revolutionary because they show people who changed the world: Picasso, Martin Luther king, Gandhi, Albert Einstein… It means that Apple is revolutionary too! Unfortunately, they have changed their advertisements ! Now Apple are concentrate on design and packaging to sell their

attirer plus de clients différent et surpasser la concurrence. Comme on voit dans l’article du 8 janvier 2010 on voit très bien que les différentes compagnies de téléphone intelligent font le lancement d’un deuxième modèle de téléphone lors du Consumer Electronic Show. Donc en tant que responsable du marketing je proposerais de faire une version plus abordable avec des matériaux moins coûteux d’un téléphone intelligent pour répondre à la demande des gens moins en moyen. Prix : En étant dans la phase

direct competitors for several years. Nespresso has chosen not to implement one channel distribution for the capsules, i.e. one can buy the capsules only by going in Nespresso boutiques. There are no intermediaries between Nespresso and the final consumer. In addition to this, Nespresso has decided to focus on customer relations. Therefore, thanks to points made earlier, the company has a very good relationship with its customers that it favors. Customers appreciate the brand, services and products