Cosmetics

LANCôME MARKETING PRESENTATION First,Lacôme is a brand of cosmetic. It was created in 1935 by Armand Petitjean. The brand wants to give the best to women. The name chosen for its French tone and the symbol of the brand is an old rose. We notice that the circonflex accent indicates the origin of the brand. Since 1964, Lancôme is a brand of the group « l’Oréal » and is the leader on the beauty market. Many famous ambassadress work for Lancôme such as Juliette Binoche, Kate

the U.S. subsidiary. In 1988 Owen Jones was named chairmen of L’Oreal, making him the only foreigner to head a major French company. Since his appointment as chairman Owen Jones has met the challenge of leading L’Oreal to the front of the global cosmetics business through a careful strategy of global expansion. 1983: Jones defies colleagues who argue European brand Lancôme couldn’t compete with established American brands like Estee Lauder and Revlon. He declares war on Estee Lauder, convincing

1°) Key Success Factors in the cosmetics industry : an attractive brand image. focusing on giving good services ( counseling). the ability to innovate and develop new products with new raw materials ( clé de peau beauté). a large product’s choice. good distribution channels adapted to the target customer good promotion/marketing strategy. being able to adapt to new markets/cultures.( cosmetics ) good understanding of needs and trends. 2. Analyse Shiseido's competitive advantage

established definitively in the USA thanks to its production of sparkling wines. In 1977 Moët-Hennessy made numerous acquisitions in particular in the rosebush, she became the first producer in the world. In 1978, the company purchased Roc, a French cosmetics firm specialized in hypoallergenic make-up. The company also acquired Delbard, a French nursey garden business. The company became a leader on the American market by buying a big distributor in North America, Schieffelin & Company. C. The

of its revenue by region: b) Company’s activities GlaxoSmithKline production is divided into five main categories: cosmetics and toiletries, hot drinks, OTC healthcare, packaged food and soft drinks. This following rating shows, in terms of retail value, which category represents the biggest market share (in the world): 1. OTC healthcare = 3.42% 2. Cosmetics and toiletries = 1.03% 3. Hot drinks = 0.55% 4. Soft drinks = 0.46% 5. Packaged goods = 0.13% (only for Asia Pacific)

« Sarbec Cosmetics » se présente comme le premier groupe français familial indépendant qui, depuis plus de 40 ans, conçoit, fabrique et commercialise des produits cosmétiques, des parfums et des lingettes. L’objectif de Sarbec est d’apporter toujours plus d’innovations, de bien-être et de rêve aux consommateurs en toute sécurité. Le groupe compte aujourd’hui 550 personnes en Europe réparties sur 4 sites de production (certifiés ISO 9001 version 2008 et 3 sites logistiques spécialisés mass-market

place de la première réglementation en faveur de la sécurité alimentaire et de la protection des consommateurs. L’organisme n’obtient son nom officiel qu’en 1930. 8 ans plus tard, le président Franklin D. Roosevelt signe le Federal Food, Drug, and Cosmetic Act, texte mettant en place la réglementation des nouvelles substances produites par les industriels suite à une catastrophe sanitaire[1]. Aujourd’hui la FDA est l’un des plus grands organismes fédéraux américains avec un budget de près d’un

croissance rapide dans le monde entier. Que ce qui se fait de suivre une tendance ou dans le véritable esprit, l'industrie des cosmétiques proposent désormais des solutions plus naturelles et biologiques. Aux États-Unis, la Loi sur la sécurité Cosmetics a été présenté au Congrès en 2010 et à la Chambre des représentants américaine le 24 Juin 2011 vise à garantir que tous les produits de soins personnels sont en sécurité. Nous utilisons près de 10 types de produits de beauté de tous les jours. Ainsi

started at the beginning of the nineteen-century but became a fashion make-up brand in the 40’s. They are comparable companies by their targets (around 20 to 35) and by their range of prices (middle to high prices). They are providing same kind of cosmetics for lips, eyes and faces. They are both fashion make-up companies, which are following the tendency. Obviously both companies differ in many points. In this assignment I am going to check which of those brands has a web page that offers more

revive a pioneering cosmetological concept combining nature, health and beauty. The philosophy NUXE is made of the unique fusion of Nature, Efficacy and Luxury. Since its founding in 1957, NUXE has been praised all over the world. Few brands in cosmetics history had so many legendary products and awards. ALIZA JABÈS : A PASSIONATE WOMAN Aliza Jabès, the young founder of NUXE, knew how to make her dream come true: changing NUXE, a small laboratory taken over in 1989, into a flagship unprecedented