Disney Consumer Products

the brand in tune with the changing needs of the market, the company began extending the brand into an array of new product lines like apparel, cosmetics, DVDs and movies. • To discuss the brand merchandising strategies of Mattel Inc. and how the Barbie brand was extended to related and unrelated products • To discuss whether the upstream transition of the brand Barbie into product lines like cell phones, videos and digital cameras is feasible • To discuss whether Barbie would be able to regain

the attitude of citizen consummer. We can observe senzibilation to respect ethics values : to consumme clean products, to safeguard environment, to protect the have nots... By respecting these values, the companies are to favour their sustainable development and their rentability to win in a new logic of production. Mots clés Développement durable, Consommateur-citoyen, Principe de précaution, Ethique, Motivation. KeyWords Sustainable development, Citizen consummer, Precaution principle

c’est-à-dire des produits et des services possédant une valeur d’usage et une valeur de lien. ------------------------------------------------- Définition 3: ------------------------------------------------- For a number of years, the economy and consumer tastes have been growing more and more tribal. By “tribal,” I mean the tendency of the American social landscape to grow increasingly hard-wired (or as sociologists call it, “ethnocentric”) in the choices groups of people make to respect (and purchase)

held a special place in people’s hearts throughout the centuries. That’s no less so today - demonstrated by the fact that just a small minority of Brits say they never eat chocolate. Its status as a personal treat remains an ingrained part of consumers’ diets, despite the recent focus on the role of foods high in fat and sugar in the nation’s weight gain.” En outre, l’analyse de Mintel montre une croissance de 120% du nombre de nouveaux produits lancés portant une revendication éthique, comme

branding on locations featured in popular films and television series. It also investigates the characteristics of film induced tourism and determines if the key film and tourism stakeholders support the integration of film into Yorkshire’s (UK) tourism product. Yorkshire was selected as the case study area, as it has been the film location for many popular television series and is the subject of much location research within the tourism discipline. The need for a thorough investigation into the film

North): Wheat, Soy, corn. Agriculture in the United States is, above all, market oriented: the aim is to produce a maximum of products at the lowest price possible to be sold on the national market first, and on the international market. It is interesting to see that within the « empty interior », agricultural activities developed mainly near railroads and rivers, so that the products could easily be sent to markets. ➢ The immensity is also used to develop tourism, especially through the creation of

hotel, restaurant and catering sector. It is an ideal opportunity for Danish and foreign visitors to show their products and boost their sales – now and in future. TEMA is right up to date with the latest developments, providing you with all the inspiration you need for product development and innovation. This happens through exciting seminars and talks that focus on current and future consumer requirements and food culture trends. TEMA is also visited by star chefs, and holds competitions that help to

3. On choisit donc les femmes de plus de 45 ans comme public cible 3. STRATEGIE : * Segmentation ? * Ciblage * Demande (quantitatif et qualitatif) * Positionnement (./. aux concurrents) 4. Les 4P : TACTIQUE * Product * Price * Promotion (promo, pub,…) Communication * Place (distribution, lieu de vente) Une tactique est une application pratique sur le terrain d’une stratégie Pourquoi nous connaissons le marketing ? Parce qu’un consommateur achète

| | | |EX/ World Disney is an example of entertainment industry | |

produits et consommateurs. 1.3. Définition Dans la suite du travail nous allons donc appliquer la définition attribuée à David Aaker, qui est un des pionniers dans la recherche des marques8: « A brand is an asset of differentiating promises to link a product to the customer. »9 Cette définition est en accord avec celle des auteurs francophones Georges Lewi et Caroline Roglaino : « Une marque est un repère mental sur un marche »10. Plus concrètement attribuée à la pratique, la marque est ainsi « appréhendée