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who use the product. Marketers need to be aware of this and to decide whom they wish to target. The consumer is the end user of a product and therefore, not necessarily the same person as the customer –the person who buys. It should be pointed out that the one who does the buying is not necessarily the user of what is bought and that others may be involved in the buying decision in addition to the actual buyer.  Example: The difference can best be explained by examples rather than by description

of activity, according to Pestel and Porter analysis, but also with other factors of risks. Then, I’ll explain the key factors of success that a food supermarket should follow in order to be competitive in this market. Finally, a draft of management report will explain some indicators to study in order to be aware of the real situation of the company, and take eventual measures if necessary.  I – Analysis of the inherent risks of the sector of activity 1 - PESTEL framework - Political factors

market value. Wbile supply management proFessionals commonly acknowledge sucb concerns as supply continuity disruption nnd price volatility, tbey also need to be aware oF otber issues not traditionally associated witb procurement. Quality and salety. For instance, can be compromised wben supply Fails to meet agreed-upon standards. Brand value can be tarnisbed by association witb suppliers tbat bebave in a manner tbat is inconsistent witb your corporate values. Intellectual property tbeFt can occur wben

provocateur,provocant provocative stressant stressful artificiel artificial standardisé Standardized aliéné alienated nuisible à harmful to alarmant alarming aigu acute sévère,draconien drastic être concerné par be concerned about être conscient de be aware of réaliser realize prévenir, avertir de warn about dénoncer denunce démystifier debunk the myth of s'engager commit oneself to sth,BV+ING manipuler manipulate tromper cheat conforme à conform to menacer threaten

makes in purpose many situations appear recurrent in the play mainly those of planning, killing, betraying and revealing secrets. While reading the play, one gets accustomed with the act of murdering and betraying. Almost in every scene, there has to be at least a person who is planning to kill another one. For instance, this violent act of murdering is so recurrent in the play when the Duchess was murdered with her children in act four as well as when Antonio, Bosola and the Cardinal were killed in

engineer’s schools, while the competitors addressed their communication only to customers. C) The macro-environment The Research and Development of Enterprise is essential to the growth of these. The Enterprise world can no longer afford to be content with what they already have. The industrial world is changing more rapidly, companies must follow suit on pain of disappearing of its markets. The MINATEC center arrives in an environment conducive to research and industrial development. The

1) A B2B standing for Business to Business, is a transaction that occurs between two companies, as opposed to a transaction involving a consumer called B2C for Business to Consumer. Generally B2B demand concerned a large volume or value. It could be institutions, governments, business or non-profit organization. B2B examples: - A whoseller selling clothes to a retailer - Airbus selling planes to airlines company - A manufacturer buying tires, glass for windscreen or carpets for

hours a week would you like to work ? I like to work when I love my job so its not a problem, however I want to be sur to have time for my social life. * Are you a morning person or a night person ? I think I m both because in my ex job I had to work earlier sometime and really late during the fashion week. * How many days a year do you think is normal for a person to be absent or late ? 0 except for medical reason of course. Working means responsibility and organization, there is

higher APR, with annual fee and lower credit line. Retention activities : to avoid inactive customers and attrition, C.O treats the low risk revolvers as well as any other customer segment. C.O was the best available offer when they joined, so it must be always the best offer. This strategy based on incentives permits to the company retaining its customers. Alignment of Operations department with customer requirements Big Yellow Square model : low cost efficiency, high quality customer service (for

Stress The Health & Safety Executive defines stress as ‘the adverse reaction a person has to excessive pressure or other types of demands placed upon them’. This makes a distinction between ‘pressure’, which can be a positive state if managed correctly, and ‘stress’ which can be detrimental to health. Organisational arrangements Staff shouldwork in a safe environment with safe systems of work * by providing a workplace free from harassment and victimisation; * by developing sound management