Japan

product in the stock room. 4. He set up the company in 1945. Activity 6 La lettre commerciale au BTS (6 points) a) Read this part of a letter from Janet O’ Brian, the owner of a phone shop: “I have recently returned to Ireland after a holiday in Japan. While I was there, I bought one of your gaming covers for mobile phones, featuring strategically-placed keys for serious players, and I was so impressed with the idea and the quality that I asked the shop for your name and address. I am interested

France. Indeed, MP3 players are confronted to a tax for private copy. This tax increases the Nano’s price. The VAT has also an influence on the Ipod Nano price. Indeed, the VAT in very high in scandinavian countries, around 25%. On the contrary in Japan, the VAT rate is approximately 10%, that's why the price is lower. • Competitive behaviour : Ipod Nano is the leader in the MP3 player, it means they do not need to lower their prices, competitors are generally well below the price of Nano. •

économies d’échelle IKEA en partenariat avec le CERPET Juin 2006 1/8 LE MARKETING DU GROUPE IKEA 1. STRATEGIE MARKETING DU GROUPE + d’infos ► IKEA ouvre son premier magasin au Japon First IKEA store in Tokyo, Japan On April 24, 2006 IKEA opened its first store in Japan. The store is situated outside of Tokyo in the Funabashi area. It is the 207th store in the IKEA Group. IKEA Funabashi is a five stories' building with 2 store levels and 3 parking levels on top. The new store is 40,000m2

responsibility. While Buddhism has gained wide acceptance amongst the Japanese population and leaders around the 6th century; Confucianism, which was introduced at the same time, only emerged in Japan from the 13th century, being incorporated in Buddhist thoughts. Neo-Confucianism emerged in Japan at the beginning of the 6th Century. It defers from ancient Confucianism in that it incorporates business activities within the Confucian thoughts. Business activities are seen to have a positive impact

located in the main land area of the world, it’s Russia. So the America strategy was first to protect them then to prevent the Russia (big power) to be associated. (exam) The America is the center of the world, they have different influences with Japan, Europe, Muslim world, African,… This comes from their military efficiency: ▪ Independence war: war against the British and French ▪ The Secession war: the reason of the war is because the South was agricultural states and they were selling

se marient augment régulièrement depuis 30 ans. The video report we have just studied is taken (drawn) from ITN, which is a british TV channel. It deals with (is about) a problem that is common to many rich countries: low birth rates. Germany, Japan are known to have very low fertility rates and their population is aging. That causes a certain number of problems. I will first give a summary of the video and, then, I'll comment upon the facts. First, we learn that, in the last seven years, birth

ainsi nous pouvons voir des mangas comme Naruto, ou Nana à la télévision. L'émission la kaze, sur Canal+, avait connu un succès, en proposant de nouveaux mangas, autre que ceux des années 80 /90, comme GTO, FMA, ou Montser. Expositions manga (Japan Expo) : C'est l'événement de l'année pour tous les amateurs de l'Asie. Il s'agit d'une exposition où l'on retrouve tout les aspects de la culture asiatique: Manga, animation, cinéma, musique, sports, culture traditionnelle, nouvelles technologies

Volontary chain stores in japan (around 25000)and in china , stores in US including counters in high end departement stores. Many product lines and brands to adapt to different markets. (non-cosmetic product lines contribute to 21 percent of revenues) Human Ressources : Collaboration with Havard gives access to good researchers Shiseido’s ability to attract competent managers like Chantal Roos ( ex intl mkting director of YSL and Carsten Fischer) Employees in Japan with good customer service

amerikanischen Lehrerin und eines japanischen Poeten lebte er die ersten vierzehn Jahre seines Lebens in Japan. Seine Liebe zur Natur, zu natürlichen Formen und Materialien hat sicherlich hier ihren Ursprung. Schönheit und Funktionalität in sparsamen Formen Die im westlichen Kulturkreis früher übliche Trennung von Kunst und Funktionalität bei der Gestaltung von Gegenständen, gab es in Japan nicht. Vielmehr wurde hier auf die Verknüpfung von Schönheit und Funktionalität“¹ wert gelegt. Obwohl Noguchi

caractère inhabituel de son fondateur, Soichiro Honda, et son partenaire, Takeo Fujisawa. Honda était un génie inventif avec un ego gros et le tempérament mercurial, donné à des épisodes de "coureur de jupons» (pour reprendre son expression). Postwar Japan was in desperate need of transportation. Motorcycle manufacturers proliferated, producing clip-on engines that converted bicycles into makeshift ‘mopeds’. Honda was among these, but it was not until he teamed up with Fujisawa in 1949 that the elements