L Efficient Consumer Response

and consistent approach to the sector and to the market. Directions fully endorses the exciting new Wine Australia brand segmentation strategy that encourages consumers around the world to trade up through a clear communication of the four different “personalities” of Australian wine. This brand segmentation strategy is outlined in the consumer trends section on page 13. 2 Much of the success implicit in Directions is based on an extensive rollout of this brand segmentation strategy through key

profitability: when you improve your quality, it makes you reduce you costs by increasing productivity or even reduce warranty costs. More, it gives you sales gains because quality rimes with price so you sell at higher prices, it improve your reputation and response. All of this makes your profits increasing. If a firm does not produce quality products, it will cost to the firm: it is called the Cost of Quality. These costs can be divided into four categories: Prevention costs (reducing defective parts),

James Lara, President of Gray Stone Advisors, a management consulting firm based in Knoxville, Tennessee, succinctly made the point that business aviation allowed his company to respond to potential leads within two hours. He credited this rapid response to potential customers as the key to his company’s revenue growth. Other examples were plentiful. Several participants indicated that increased mobility allowed for more face-to-face business development meetings than their competitors. During our

premières tentatives en France datent des années 1990 où certains distributeurs ont rompu avec l’aménagement traditionnel des magasins pour proposer des univers de consommation. Le category management se développe au sein du programme ECR (Efficient Consumer Response) dont il est considéré comme l’une des composantes. 2. Le concept intégratif, en opposition avec distributif, est utilisé dans la littérature sur la négociation par des auteurs comme C. Dupont (1982), R. Lewicki et J. Litterer (1985) en

Introduction to the study Introduction: “The Twentieth Century was the century of manufacturer brands. Consumers moved from no-name products […] to branded products from global manufacturers led by Coca-Cola, Disney […] Private Label are growing rapidly in the first decade of the twenty first century.” (Kumar & Steenkamp (2007) pp 1-5) In the United Kingdom in the food market a product sold on two is a private label brand or own retailer’s brand. Europe has the biggest market

one-third of all the bank’s branches received new leads from the corporate group and 50 percent of each product group’s marketing spend was driven by customer modeling generated by the corporate group, with three to four times greater returns in response rates and profits. 2. Centrally located analytic experts drive both strategic customer insights and tactical business rules. At the highest-performing organizations two critical analytic groups are in place. The first is focused on developing strategic

for the long term. In the following pages, a description of the company’s overall standing will be made, as well as, the explanation of the marketing strategy concept of the company. The research has been made according to the expectation of the consumers from MOOV and to find some solutions to the marketing problems of the firm. Ultimately, recommendations for a better development of marketing orientation are proposed. FIRST PART: MOOV PRESENTATION I. CONTEXT ATLANTIQUE CELLULAIRE, subsidiary

mobiles. La productivité des forces de vente équipées. Les économies de locaux. Les liaisons informatisées clients-fournisseurs L’EDI qui sera progressivement réalisé via Internet : avantages, inconvénients, difficultés. L’ECR (Efficient Consumer Responses). L’implant électronique chez le client. La multiplication des centres d’appels (call center) Ce phénomène mérite une mention spéciale car il prend une ampleur insoupçonnée et touche de plus en plus de professions, banques directes, assurances

Contents The two minute version 10 signs of greenwash The temptation of greenwash A short history of greenwash The world wakes up to greenwash Greenwash: Annoying or dangerous? And the industry response is… Goodbye greenwash A virtuous or vicious cycle A greener future Learn more End notes 1 2 4 6 14 18 22 26 36 38 40 41 The two minute version Greenwash is with us, and unless we take action, it is likely to be with us to stay. Greenwash is an environmental claim which is unsubstantiated (a

satisfaction Key Concepts • Attracting, retaining and growing customers • Building customer relationships and customer equity • Loyalty and retention – Benefits of loyalty – Loyalty increases as satisfaction levels increase – Delighting consumers should be the goal • Growing share of customer – Cross-selling CRM Key Concepts • Attracting, retaining and growing customers • Building customer relationships and customer equity • Customer equity – The total combined customer lifetime