Luxury good

this theme, we have established a list of different possible topics and we chose to take as subject luxury and counterfeiting. Having disciplines as the geography and the economics and social sciences, we thought this would return well in these two disciplines. After a lot of research, we have identified several problems and we finally proposed: what are the issues of counterfeiting for the luxury sector? About the choice of subject, during and after the first session of TPE, each of us did a list

has always been and still remains a very famous wine all over the world thanks to its high quality and its seductive taste. A perfect mix of different elements is used in the production of Château Margaux wine to make such a perfection possible: a good climate, a “grand terroir” (great soil), the right grape variety, a high-quality human work. Since 1977, Château Margaux belongs to the Greek family Mentzelopoulos. Quite rejected at the beginning because of his nationality, André Mentzelopoulos directly

Amna SANGARE LXRY 655 HUMAN FACTOR in LUXURY INDUSTRY Assignment 1 IUM-Winter 2010 With the arrival of technology, the workflow system of an organization has evolved since the classical approach (Taylor). The way an organization is considered is no longer only a function of the technological dimensions but also and with an equal degree of importance a function of the social dimension of the job. This is what is called the systemic approach. We will consider technology as the evolution of

Radio 49 Magazines and Billboard 49 Web Site 49 Public Relation 50 Personal Selling 50 Sales Promotion 50 Implementation, Control & Evaluation 53 Sources 55 Business mission Häagen-dazs, a successful company Häagen-Dazs is a luxury ice cream brand owned by Nestlé (in Canada and United States) and General Mills (everywhere else in the world). Häagen-Dazs has a tradition of superior quality and innovation since 1961. Ice cream consumers recognize its logo as synonymous of super-premium

business segment: Share of cosmetic’s turnover by geographic zones: Cosmetic’s turnover of Loreal is 14.2145 millions of euros. The division most important is consumer products with 52.8% of turnover either 7.499 millions of euros follow of luxury product with 25.2% of turnover and professional product. For segments, you have two segment equivalent haircare and skincare with 24% for both; follow by make up with 21% of turnover. Finally, the most important geographic zone is Western Europe

finished the questionnaire ! Thank you ) If yes, how did you first hear about Nespresso ? o Internet o Adrvertising o Somebody told you about o Other Have you ever drink a Nespresso cofee ? o Yes o No How o o o o o did you find it ? Disgusting Normal Good Very good Best coffee you ve ever drunk - - - 5/29 IFM University 2007 Nespresso s consumer behavior - Do you have a Nespresso machine ? o Yes o No If Not - Why o o o o o o ? Price Nespresso s image Concept Taste The adv

LVMH – A strong leader Financial Analysis Table des matières I. Table des matières 2 II. Introduction 3 III. LVMH’s market: luxury products 4 A. Repartition of this market 4 1. Geographic 4 2. Segmentation 5 IV. LVMH among its market 6 A. Segments exploited by LVMH 6 1. Fashion and leather goods 6 2. Selective retailing 7 3. Wine and spirits 8 4. Perfumes and cosmetics 9 5. Watches and Jewellery 10 B. 2010, a sight of new growth 11 V. Financial analysis

The Luxury Sector Previously reserved to happy few, since 20 years, the luxury market has become more accessible. More than one European by two has bought a luxury brand within the last 12 months. This sector is represented by 20 000 companies and more than 125 000 employees. There are three kinds of luxury: the inaccessible one, the intermediary one and the accessible one. This very targeted and poor distribution market is characterized by products and services of excellent quality:

to luxury. This is also the case when managing a luxury brand. It is necessary to forget a fair number of laws of marketing, which may very well applied to brands, to premium brands and even trading up but not luxury.   Not only traditional marketing techniques do not suited to luxury, they can in fact be positively harmful to it. Traditional marketing is only concerned with the bottom of the pyramid where they are no longer selling luxury products, but products derived from luxury brands

Segmentation and targeting: Globally, the whisky market is a male market (Mintel Oxygen, 2010, Whiskies). Drinking whisky is a masculine need. Moreover, consumers generally look for authenticity and tradition when they drink whisky. As it’s considered as a luxury product, buyer also seeks quality. There’re three consumer segments differentiated by life-cycle stage for the U.K’s whisky market. The 45-64 years old: They have experience and finer tastes. Their palate is more sophisticated and they more appreciate