Measure For Measure

less, it has become ever more important to have a clear understanding of how marketing dollars are working for brands. The role of marketing has not changed much over the years, and it still plays a critical function in educating consumers, building brand equity, and generating sales. What has changed is the variety of channels, their influence on consumers, and the metrics that are used to measure them. Twenty years ago, a major marketer primarily would use television, print, radio, and out-of-home

Thus you will hear of “PETRAEUS’ doctrine”. However the AngloSaxons would prefer the word “counterinsurgency” (“COunter INsurgency), abbreviated in COIN by the Americans. US strategists are seeing their troops stuck in in Afghanistan and in Iraq, for lack of appropriate options so as to quell insurgencies that Al-Qaeda’s international terrorists by the way intent to couple with global Jihad. These US thinkers rediscovered, thanks to General Petraeus, theories of revolutionary wars and countersubversive

ABSTRACT In this paper, we present the extreme value theory to estimate a position’s VaR. The market risks expressed by the bankruptcy risk of financial institution related to the disappearance of equity. We measure this extreme risk directly from tail distribution. We don’t use a global risk measure, as it is the case in finance. We apply the extreme value theory taking into account explicitly the rare events such as the stock market crashes, to compute the long and short VaR’s positions, in the Tunisian

Erika’s crisis and its consequences The Erika tanker chartered by Total run aground off the north-west coast of France on 12 December 1999 and spilled more than 10 million liters of oil into the sea. Erika sailed out of Dunkerque (France) bound for Livorno (Italy) with 20,000 tons of fuel oil. Officially, Erika was carrying heavy fuel oil n°2, containing carcinogenic products. Facing a heavy storm in the Bay of Biscay, Erika broke in two and sank, releasing thousands of tons of oil into the sea

Ile de Ré : L’ile de Ré is situated in the Atlantic Ocean faced to La Rochelle on Charentes-Maritimes. It links La Rochelle by a bridge. It measures 85 km2. So, I will present you the island in 4parts : - The heritage - Culture and gastronomy - Sports - Economy 1- Heritage The island has lots of historics monuments like : - Le phare des baleines (lighthouse) , it's the most touristical site - surrounding wall and his doors , then the citadel built by Vauban. The monuments are inscribed

Governmental attempts to reduce smoking within the population How to reduce smokers is an actual question for most governments. This policy is a result of a growing concern for the health hazards of tabacco and a following general trend to reduce smoking in the most developed countries. Indeed, the « smoking problem » within the population is one of the most important health subject in the society. In this essay i will focus on the french smoking problem. Why is it a topic of public

greater revenues and operates at lower costs than its competitors. In addition, innovation “the application of new ideas to the products, processes or any other aspects of firm’s activities” (Rogers, 1998b, p. 5) has become one of the key drivers for firms to operate profitably and compete sustainably in the globally linked economies. Porter and Stern (2002) asserted that firms operating in advanced nations whose economies were innovation-based would not obtain sustained competitive advantage

great importance for all people, but economic and social policy must also help their inclusion in the labor market. Expenditures and active measures directed towards the labor market, including lifetime learning, have significantly improved in recent years. Experience shows that long-term unemployment and inactivity tend to become entrenched long after a crisis ends. Modern social protection policies are an important instrument of helping the sick, of ensuring compensation for invalidity and

A simple experimental device for high precision differential pressure measurements is presented. Its working mechanism recalls that of a hydraulic press, where pressure is supplied by insufflating air under a funnel. As an application, we measure air pressure inside a soap bubble. The soap bubble is inflated and connected to a funnel which is placed, upside down, in a container filled with distilled water, placed on a scale. Our method provides a theoretical precision for the pressure measurement of

we go up towards a world without fossil fuels. Indeed, certain researchers think that we have oil only for coming forty years and the others claim that we are in a system where sustainability is ensured for the next hundred years. The problem of sustainable development; especially renewable energies; is a major stake and the awareness have begun in the countries of the European union even if for some countries such as France it was very late. This report is made in particular in the European level