Purchasing

Haribo is present on all distribution channels in a balanced manner. Firstly, the traditional channels such as wholesalers who then distribute to bakeries, tobacco, press briefings and service stations. Then, the short circuit which are central purchasing of French hypermarkets and supermarkets. Haribo goes global… Haribo has developed internationally by several successive phases. In 1935 with the establishment in Denmark and then in many other European countries (France, 1967, 1972 in Great

as Italy and Spain, makes part of these countries that are representing the fashion environment all over the world. The company Caroll, a French company want’s to expand and go on new market as China. This choice is due to the crisis that the purchasing powers are generally decreasing. So they want’s to take these opportunities to go on the market very growing and with a real future. Hence, it became really strategic for international brands to integrate this market that is going to become one

are simplified is the following Porter scheme: SUBSTITUTES Other types of red wines: Côtes du Rhône in France for instance, Californian wines, Shiraz (Australian)…  Other kinds of alcohol CUSTOMERS     80% connoisseurs High purchasing power Direct customers :Merchants Non direct customers : consumers who are more and more diversified SUPPLIERS Château Margaux No supplier as Château Margaux use its own vines to produce wine COMPETITION The State Regulation  

prices, the chain is affordable for everyone and that's its strength especially in time of crisis. Thank to the international scope of McDonald’s, The Economist newspaper has produced it’s own “Big Mac index”. This index gives a guide to the purchasing power of different currencies buying a standardized product available from McDonald’s around the world. Like Coca Cola, this multinational has become a symbol of globalization and of the influence of American way of life and this is also why it

Satisfaction des clients internes - Satisfaction de la direction des achats Trois critères indissociables : - le prix - la qualité - le service/délais Achat et Approvisionnement sont des fonctions distinctes • Achat/purchasing : travail en amont, optimiser les différents flux de passation de commandes (identifier les différents fournisseurs, mettre en place des contrats cadre…) Définition du besoin, marketing achat, appel d’offres, contrats • Approvisionnement/procurement :

and salad ... Four types of motivation for UK consumers : - "Economical" purchase - An ethical choice - The need for pleasure - the health factor, obesity ... The UK market is Europe’s leading fresh “ready” food ... - Inflation - Limited purchasing power The approach of the UK distribution for a French offer The four leader brands in UK: - Tasco - Asda - Sainsbury's - Morrison And Waitrose, M & S and The Co-operative... Food distribution in the UK 46% of the total turnover of

part in the company decision making any longer. The French automobile industry is highly state backed. When these two French industrial giants were hit by the crisis at the middle of 2008, the French government launched incentives to new car purchasing for public and also incentives to small car that pollute less and consume less a segment in which French automaker are very competitive. {draw:frame} {draw:frame} … Even if constraints and threats exists. There are a few constraints

population has between 15 and 64 years. * Urbanization: With a growth of 29% in 40 years for the urbanization, cities host more people. This is positive for a brand like Starbucks, usually located in the center of activities. Economic * Purchasing power: It has stagnated in recent months. Since the crisis, the economic situation of households has deteriorated. Nevertheless, there has been a slight improvement. Nowadays, Italy has the 21st GNP per inhabitants of the world. * GNP: Economic

has helped the province to become a major gateway of imports from all over the world. And Xiamen is being developed as a distribution and processing hub to other cities in Fujian and South China. Fujian province’s economic boom has increased the purchasing power of its consumers. Many companies in Xiamen are exploring U.S. import opportunities. By now, many U.S. agricultural products including wine, wood pulp, soybean, wheat, poultry and frozen potato products are imported through Xiamen port. Xiamen

responsibly to correct incidents or conditions that endanger health, safety or the environment. Report them to authorities promptly and inform affected parties as appropriate. • Conserve natural resources by reusing and recycling materials, purchasing recycled materials, and using recyclable packaging and other materials. • Develop, manufacture and market products that are safe for their intended use, efficient in their use of energy, protective of the environment, and that can be reused