Segmentation Kinder

These characteristics depend on the age of the person and its nature. For instance, with Miss Dior Chérie the company focused on young women whereas The Classics range is more adapted for mature women. The age and sex are part of the fragrances’ segmentation for Dior Perfumes. • Economic A company depends on the economic cycle that moves from slump to boom and so on. Booms and upturns are pretty good for a company’s activity but then come usually downturns and slumps and leads the company to

produits sucrés ces dernières années, malgré la mise en place du Programme National Nutrition Santé en 2001. Celui-ci vise notamment à sensibiliser les ménages sur les méfaits d’une alimentation trop riche en sucre • Vente de chocolat en GMS |Segmentation du rayon chocolat | |En millions d'euros |Vente |Croissance sur un an | |Tablettes |805 |2,4%

.) and Avon but also the japonese Shiseido are important competitors in the sector of cosmetics. But competition comes also from middle size firms like Yves Rocher, Henkel, Clarins, Nuxe, Caudalie, Alès groupe. Nivéa has also to face another kind of competition led by distributors: the one coming from Marionnaud or Sephora which are creating their own ranges of products. That’s why the competition is very strong. The firms are fighting and doing a lot of investment in research and development

Composantes du marché 1-1.4 Structure du marché 1-1.5 Tendances du marché 1-2 Offre et sa commercialisation 1-2.1 Les acteurs du marché 1-2.2 Le prix 1-2.3 La distribution 1-2.4 La communication 1-2.5 La concurrence 1-3 La demande 1-3.1 Segmentation 1-3.2 Consommation 1-3.3 Comportement d’achat 2- Macro-environnement 3- Analyse diagnostic 4- Conclusion générale de l’étude 5- Annexes 2 1- MICRO ENVIRONNEMENT 1-1 Tendances de générales du marché : 1-1.1 Le Marché : Les familles

139.38 Potentiel du nombre de produits vendus N 325,395.00 216,930.00 108,465.00 Potentiel du nombre de produits vendus N+1 406,743.75 271,162.50 135,581.25 Potentiel du nombre de produits vendus N+2 447,418.13 298,278.75 149,139.38 Our first segmentation is the supermarkets more detailed in the marketing studies. Malentendants Total Produit 1 Produit 2 Nb de malentendants en France 4,092,000 Année N: 0.5 % du marché 20,460 13640 6820 Année N+1: 0.9 % du marché 36,828 24552 12276 Année

around the world…………………………………………………………………………………………………………………………….p6 II) Procter & Gamble’s marketing strategy………………………………………………………………………………………….p7 1. From internationalization to regionalization and finally globalization………………………….…p7 2. Segmentation and targeting…………………………………………………………………………………………………………………p7 3. Market coverage strategy………………………………………………………………………………………………………………………p8 4. Innovation…………………………………………………………………………………………………………………………………………………….p8 5. Competitive strategy……………………………………………………………………………………………………………………………

Démographie de l’emploi et du chômage 2.2. Construction sociale des marchés du travail et rapport salarial (division sociale et division technique du travail, genèse de la catégorie de « chômeur », travail marchand et nonmarchand, rapport salarial et segmentation) 2.3. Chômage classique et chômage keynésien (courbe de Phillips et détermination conjoncturelle des salaires, taux de chômage naturel) 3. Consommation et modes de vie 3.1. Analyse transversale et dynamique des comportements de consommation (Duesenberry

clients intéressants 46 Le processus de sélection de marchés = Processus en entonnoir ou procédé de filtrage 47 Comprendre… A. Le cadre concurrentiel du marché visé B. L’analyse des besoins et des habitudes de consommation du client – La segmentation du marché – Les entrevues d’experts C. Le fonctionnement du marché – Les acteurs en présence sur le marché étranger – Les circuits de distribution 48 Connaître et choisir son marché cible • Quels sont les clients accessibles? – D’abord :

first to feel the decline in sales. Most recently the emerge of a new form of selling, e-retailing, which in times of financial downturn is making high profits, is causing changes in the industry. The market for clothing faces strong segmentation. According to quality and price of products, brands focus their strategy on different customers. On one hand we have Haute Couture labels like Chanel or Giorgio Armani and on the other hand low-cost brands such as Primark or others so called “white

Aberrant Autocracy Commitment Star Engineering Bureaucracy 10% 14% 31% 7% Citations typiques Star: “We recruit only top talent, pay them top wages, and give them the resources and autonomy they need to do their job.” “I wanted to build the kind of company where people would only leave when they retire.” Commitment: Bureaucracy: “We make sure things are documented, have job descriptions for people, project descriptions, and pretty rigorous project management techniques.” “We were very