Star Studies

Je veux être riche pour que les gens me regardent et disent “tu vois : un religieux riche”, et ils aimeront Dieu à travers ma richesse » ; « tu dois devenir gagnant, car il n’y a pas de vrai musulman qui connaisse l’échec » 10, proclamait ainsi la star égyptienne de la prédication light, un ancien comptable converti à la cause de la promotion de l’islam. Tareq Suwaidan, directeur de la chaîne satellitaire ar-Risala (« le Message »), a passé 17 ans aux États-Unis d’où il est revenu avec un doctorat

Europe en 1945, où il apprend qu’une partie de sa famille a péri à Auschwitz, son œuvre, sommet du Witz, s’infléchit d’une noirceur frisant parfois le cynisme. Dans Boulevard du crépuscule, Gloria Swanson, immense vedette du muet, joue le rôle d’une star décatie. Même les comédies romantiques avec Audrey Hepburn, Sabrina et Ariane, sont des Cendrillon au happy end ambigu. A la fin des années 50, Wilder entame une décennie de grandes comédies qu’il écrit, réalise et produit. Il quitte la Paramount après

Books, Toronto, ONT Gruen T.W., Summers J.O. et Acito F. (2000), Relationship marketing activities, commitment, and membership behaviors in professional associations, Journal of Marketing, 64, 34-49. Hales C. and Klidas A. (1998), Empowerment in five-star hotels : choice, voice or rhetoric » International Journal of Contempory Hospitality Management.10,3,88-95. Hartline M. D. et Ferrell O.C. (1996), The management of customer-contact service employees : an empirical investigation, Journal of Marketing

COMMUNICATION - CB NEWS EDITIONS - CHAMPAGNE BILLECART - SALMON - CHANEL – CHRISTOFLE - CLM/BBDO – COLORADO - CONSEIL MEDIA .COM – CONSTELLACTION - CPR ONLINE - CRENOM ! - CTM EVENEMENTS - CUTTY SARK - CYCLOPE COMMUNICATION - DANIEL HECHTER - DARK STAR - DASSAS - DBM COMMUNICATION - DDB CIE - DESCARTES COMMUNICATION - DEVARRIEUX VILLARET - DISNEY HACHETTE PRESSE - DOMAINE DE LA FOLIE - DRAFT PARIS - DRAGON ROUGE - DU JAMAIS VU ! - DUFRESNE-CORRIGAN-SCARLETT - ECCLA - EDELMAN - EDITING PRODUCTIONS

la force et la puissance de la communication. L'Oréal considère ce type de communication comme étant le plus susceptible d'interpeller la clientèle. Afin de promouvoir le Bienfait Plus, l’égérie, comme pour tous les produits l’Oréal, sera une star : Jennifer Aniston, actrice américaine, qui représentera ce nouveau produit à travers les spots TV et les affiches publicitaires. En effet, L’Oréal mise beaucoup sur la publicité télévisée pour faire connaitre et promouvoir ses produits. Les coûts

an increase of almost 40%. Communication is huge. Renault is an innovative brand. Indeed, it developed 22 news cars in 2007. Prices are medium. The range of cars is young. Indeed, the average is of 2.2 in 2008 instead of 3.8 in 2005). Star Models pushing the sales: “Koleos” (4X4) – “Logan”: second car the most sold in Russia Dacia brand meets the Russian need. Renaults has a wide range of products. In total, the group provides 44 different cars. Everybody can find what he is looking

18) interviewed individually and in focus groups in 2007. The "methodology of sensitivity" developed by the author is based on a poststructuralist feminist theoretical framework and documentation relating to the intersection of cultural studies and girls' studies. Centred on listening, involvement and an ethic of representation, this inductive approach allows conversations to be established with participants and lets their preoccupations influence the research agenda. The results of this study raise

that comparatively have low profitability that tend to drain away the cash invested on them. Therefore it becomes essential to take into consideration about the investment being done over them that whether they are capable of being developed into a star or a cash cow. Marks&Spencer have introduced themselves to the technology sector with products like electronic gadget like laptop, digital home theatre and other electronic accessories but in comparison to the other electronic retailing giants

these two constructs, the extant literature reveals differing perspectives about whether perceived risk should be treated as an antecedent of involvement (Bloch, 1981), one of its dimensions (Laurent and Kapferer, 1985) or as its consequence. Several studies provide evidence that perceived risk influences situational involvement. For example, Bloch (1981) suggests that situational involvement arises when the stakes associated with a purchase outcome, i.e. the perceived risk, are high. He points out that

Designed for Play: A Case Study of Uses and Gratifications as Design Elements in Massively Multiplayer Online Role-Playing Games Presented to the Faculty of Liberty University School of Communication Studies In partial fulfillment of the degree of Master of the Arts in Communication Studies By Timothy P. Gibson, Jr. Fall 2008 Gibson ii Dedication Therefore, since we are surrounded by such a crowd of witnesses to the life of faith, let us strip off every weight that slows us down,